1 To get started, you have to isolate a claim that the page makes. The more specific the better. State it. Be ready to change it if need be.
2 Isolate the elements of the page – images, text, design, menu texts, layout, footer information, and other elements – that you think have some influence on how the claim is connected to presuppositions – some elements to work with.
3 Then analyze how these elements work to prompt the intended audience to connect the element with the claim you have isolated, using ethos, pathos, and logos as your analytical terms.
Need to start with a claim – and a consideration of whether it’s a direct or indirect claim.
Make a textual version of the argument first – then detail its presentational design.