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This is an old revision of DigitalCultureBJR made by BonnieRobinson on 2018-03-09 10:14:22.


//Seeing Ourselves Through Technology// by Jill Walker Rettberg
*Worth noting right away that Rettberg's book is open source - licensed through Creative Commons, available as a free download. Like Isaac Newton (see Green's article) dissecting a dolphin for the public audience at the coffee shop,Rettberg is splitting open the world of technology and its impacts on humans for the public to see.

*FOUND a GEM in the acknowledgements section of this book!!! Rettberg writes, "And thank you to everyone at The
Wormhole Coffee for providing a writing environment where you can sip
an excellent coffee with a dragon pattern on top for hours surrounded by
other diligently typing people all in a time-travel themed environment." Awesome connection to this project!"
The Wormhole Coffee is in Chicago. It's decorated in pop culture throughout the ages. This ties in to the early thematic coffee houses of London.

Rettberg details the historical heritage of the blog. The blog is a descendant of the diaries of the past and like the diaries of the past, some are more self-reflective than others. Print is the earliest form of self-representation, followed by visual. Self-portraits became popular in the 18th century. On page 8 she discusses the grey area between self-portraits and performance art.

Interesting section about the expectations of this digital community - the Cultural norms - "People who just watched and
read and didn’t participate were given the derogatory term
, and it
was clear that the expectation was active participation. Seeing yourself
as a peer communicating with others was key to your identity online,
Markham wrote: ‘thr" - ough conversations, self and reality are co-created
and sustained’ (1998, 227). We ‘write self into being,’ but to ‘recognize
our own existence in any meaningful way, we must be responded to’
(Markham 2013a)." - page 13 a bit later - "But when we merely
lurk or follow, we position ourselves as traditional readers, as voyeurs, as
an audience – and from this point of view, we analyse the other writer
primarily as a text rather than as a living, breathing human being. "

*Possibly re-visit page 13 where Rettberg explains rules of engagement on certain social media. Tumbler doesn't allow direct comments. She discusses the social media of the 90s where whispering could occur. - Might be relevant to CoffeeHousesBJR.

Explore the difference between Self-Representation and Self-Expression; Self-exploration fits in here someplace also.(page 14)

"Regardless of the
content, it is striking that when young women in their teens and early
twenties for the first time have found platforms that allow them to speak
without censorship to large public audiences, society’s kneejerk reaction
is to mock them." - This reminds me of how the women treated the men during the early coffeehouse culture. Not sure what to do with that.???

Chapter 2 - Filters

She talks about how the original definition of filters is usually to remove something unwanted but how apps like Instagram can do that and they can also add things like color boosting to enhance an image. Then she uses this convenient analogy to COFFEE - "A coffee filter does some-
thing similar, though coffee filters are not mentioned in the OED’s list of
usages for filter. Technically the coffee filter does stop the ground coffee
beans from getting into the pot beneath, but the
of a coffee filter is
to add flavour to water by slowing its flow through the coffee beans."(page 21) Continues this analogy on page 23 -"Perhaps in this case,
social media is not simply the kind of filter that removes impurities, but
also shapes them and flavours people as the ground coffee beans flavour
the water that passes through them. "

page 25 - "We can
and often do resist or change cultural filters, but most of the time we
simply act according to the logic of the filter without even realising that
that is what we are doing." This makes me wonder about what type of filters people wear or apply when hanging out at the coffee shop. Also, fun experiment idea if I am brave... what would happen if a customer ignored those cultural expectations and behaved completely differently?
page 25 - "The photo filter both aestheticises and perhaps, as Sontag wrote of
images of war , the filter anesthetises our everyday lives (1973, 20). At the same time filters show us images that look
different than the world we are used to seeing." Could this be why people go to the coffeehouse? It both aestheticises and anesthetises their everyday lives? Work seems more glamorous when done in an urban, artsy setting - and by association, your life feels less miserable by having this escape.???

The thing about social media is it always has the potential to have a dark side. Each of these platforms, even when designed to discourage cyberbullying, inevitable fall short, and somebody ends up hurt or in danger. Is there a dark side to the Coffeehouse? That will be interesting to investigate!
"And we are part of cultures that
also have their sets of filters: rituals, customs, terminologies, assumptions
and prejudices that are sometimes visible to us and sometimes taken for
granted." - page 32

Chapter 3 Selfies

Super COOL FIND! Rettberg uses the work of a photographer/artist who took photos of herself everyday for 15 years to discuss what it means to have serial representations of ones self - and what that means in the midst of the culture one is in. The COOL thing is that this photographer works at my college! Suzanne Szucs! I know Suzanne - but I didn't know anything about her work or how well known she is. I certainly didn't expect to see her referenced in a book about blogging and technology~ Just a weird coincidence! Now I think I might have to contact Suzanne to have a conversation about going public with yourself. She turned herself into an art exhibit. It sounds like it was brutally personal and honest during the course of those fifteen years - a sort of diary collection -.

Profile pictures. Rettberg writes about the profile picture as a form of self-presentation. It doesn't always show one's whole face - or even any facial image at all as people can select cartoon characters or logos or any sort of image for their profile. They can also switch out their profile whenever they want - exercising identity performance rituals. (page 41)

*The profile picture might be the closest connection I can make in this chapter to coffee house culture because of the identity performance connection. People only reveal the part of themselves they want to reveal. If they want to dress classy and chic, they can. If they want to come in their workout clothes looking like they just hit the gym, they can do that too. They may or may not have a sophisticated career or plans to go to zumba later. The serial and cumulative self-representations would enhance their identity. Several days of showing up in gym clothes would seal someone's reputation as the fitness fanatic, but it still may or may not reveal the "truth" about their lifestyle.

Chapter 4 - Automated Diaries

This chapter asks the question, how do these devices and apps filter our lives? For this project, how does the coffee shop (physical space, culture, events, stuff on the pinboard) filter our lives? That will be a fun pun on filter. lol.

She looks at a variety of apps that track our lives or push us to contribute online. She went into detail about quite a few. The most interesting, I thought, was her review of an app called Narrate It - It was a camera device that she wore

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