Curating Information

From A Beginner’s Guide to Content Curation text


Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. It isn’t unlike what a museum curator does to produce an exhibition: They identify the theme, they provide the context, they decide which paintings to hang on the wall, how they should be annotated, and how they should be displayed for the public.

Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. Content curators provide a customized, vetted selection of the best and most relevant resources on a very specific topic or theme.


What It Does

The benefit for your network, is that your friends, connections and followers don’t have to plough through masses of tweets, blog posts, news feeds and search results to find quality content. You have already done that for them!
This establishes you as ‘the one who knows!’. It brands you as an expert. A Trusted source. It builds your reputation and gets you kudos i.e. ‘social capital’.

What It Doesn’t Do

Different to content marketing, content curation doesn’t drive people through their decision making process about your products and services. For this, you would need to create tailor-made content that answers specific questions people have about specific aspects of your products or services.

Curating Content: You Are Probably Already Doing It!

You are probably already sharing stuff with people in your network. E.g. an article you share via your Linkedin status update, a YouTube video you share with your Facebook friends, or maybe you are already sending out tweets on Twitter.
Effectively you are already curating content!
There are also quite a few tools that curate content for you. For example Alltop, StumbleUpon, Flipboard, and many others.

How To Do It Well

I think there are three basic rules for becoming a great content curator:

Tips For Starting

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