Map of Target


Target has one primary walkway that customers use throughout the store. It is denoted as the main path by its considerable width, allowing users to pass each other easily. This pathway is also made of tiles, a material that offers easy movement of cart tires, and separates the pathways from the carpeted regions of many districts. This pathway is also denoted by two red boundary lines which run all throughout the store. Every district can be accessed if users follow this path.

There appear to be minor walkways throughout the store as well, but they are no so clearly marked. The entrance to some districts have larger pathways that are probably meant to separate them from other categories in the district. For example, shoes and jewellery are next to each other, but there is a considerable walkway running between the two categories.


Shelving is obviously used to organize products, but it is also sometimes employed to separate districts and sections from each other. For example, the south side of the recreation section (toys, sports, and auto) is separated from the sections belonging to the Home district by a large wall, which contain shelving on both sides. The reason this long and large wall is placed in this way, is to show that these two shelving areas belong to two distinct districts. This is an important distinction to make because those shelving areas are contained within the same "island" or section of the store which is squared by the main pathway.
Other examples of shelving such as in the Menswear section of the store not only allow the separation of districts, but they also act as way finding tools. The images of models and products that are arranged above the shelves indicate where certain items are being sold. For example, this image shows the shelving as serving the ordinary purpose of product arrangement, but it also tells shoppers from further distances away what might be organized in that particular direction.


While making my map I tried my best to label the districts that organize the store. The very obvious ones seem to be Grocery, Home, Clothing, and Recreation. Below are a few attempts at at distinguishing between the hierachy present in this organizational scheme.

Target <General/Home page
Grocery <District
Dry Foods <Sub class
Snacks <Specific
Fruit Cups
Dried fruit
Trail mix

Target <General/Home page
Recreation <District
Travel <Class
Luggage <Subclass
Multi-piece <Specific
Kids Luggage
Luggage Accessories

Recreation <District
Automotive <Class
Wipers and wash
Motor oil and fluids
Floor mats
Air freshers
Wash Accessories

Menswear is organized primarily by brands: Mossimo, Merona, Levis.

Whats strange here is that the general > district > Class hierarchy appears to be rather consistent, but it wasn't always clear if a subclass existed in the shelving hierarchy, as seems to be the case with automotive.


The nodes throughout the store are almost always accompanied with large signs which enable users to find them over long distances and orient themselves throughout the store. Upon entering the store, practically every node shown on my map can be seen, with Starbucks and Cashiers being the closest. Not sure if Pharmacy and cashiers are considered a node. Tech might be a node.

The nodes I have listed are placed in relation to the major districts. It makes sense that the Fitting Rooms node is placed near the Clothing District. This makes the node visible to anyone who is shopping in any section of the district. Because of its placement, the Fitting Room node does not allow for users to orient themselves from further distances such as from the Grocery District or Pharmacy node. Orientation of this sort is left to other landmarks.


The most obvious landmarks used at target are probably the huge signs that indicate where certain items are sold. These signs are listed in my map.
There are also extremely large images which are used to orient users over very very long distances - the whole length of the store, typically. These landmarks are exclusively images. For example, the Grocery District is denoted by a red wall which is distinct from every other part of the store in addition to an image featuring food items. Here is an image showing these landmarks.

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