Walmart Wayfinding


Upon arriving at Walmart in Bemidji my friend Sean and I were made privy to our first landmark. Unaware in conversation we walked up to the first automatic door and stood there a bit before looking up to the first land mark, a giant sign saying "EXIT". We then proceeded to the correct "ENTER" door and followed the store path. Having a quite particular appetite my grocery list consisted of a one letter of ginger-ale, a six-pack of kool-aid, Oreos, and Hostes cupcakes, and Buffalo-Ranch Pringgles. Sean with a more mature palette then I needed apples, tomatoes, a half gallon of milk, and sliced cheese.

Produce
Tomatoes
Apples

Soda/Juice
Kool-aid
Ginger-Ale

Cookies/Crackers/Chips
Oreos
Buffalo-Ranch Pringles

Dairy
Milk
Sliced Cheese

Bread/Pastries
Hostes cupcakes

On our way to check out Sean and I realized we needed fishing tackle for a weekend plan. All the way across the store I saw the "Outdoors" landmark. We followed the aisle edges on a strait path to the sportsman's section. We needed supplies to rig drop-shots on our rods. We needed hooks, weights, 20lb line, and soft plastic worms.

Outdoors
Fishing
Hooks
Weights
20lb Line
Gulp worms

Reflection
Finding specific items was easy in the store. Even with out planning on getting any fishing equipment we were able to find the correct section within seconds. Paths of Walmart are limited only by the edges of the aisles anywhere else is a walkway. When splitting up to find items Sean and I agreed the checkout area would be a good node. The districts of Walmart are easily notes by much larger landmarks then the ones that identify each aisle. All around Walmart is an easily navigational store.
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