Reverse engineering a persona

Work in pairs or alone, on paper.

Part 1

Develop a persona, goals, and use scenario that are invoked by the coffee shop menu board I will hand out - a persona whose goals in a scenario that would be well-met by this design. Consider the visual organization, the vocabulary, the implicit placement of the board, the media, use of CAPS and lower case, dots, etc ..

Get as detailed as Lynch does in his example persona when it comes to demographics, a quote, and a profile considering background, values, and experience.

Part 2

Develop a persona profile that is less well-met by this design, and create an alternative design that meets the values and goals of that persona. Sketch the design on paper, using what you can from the original.

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