Reading Price

Your notes on Price tended to be uncritical.

What did you map? Ostensibly, you mapped your path through the hypertext. But the mappings include mapping of reactions and what you focused on and overlooked as a reader.

Values that emerge in your mapping



Price is written to give the impression of completeness, finality. Uses imperatives, page layout, structure of the chapters and sections, stylistic moves of energy, and refusal to defend or present rationales. Rationales are presented as givens. The rationales are presented as the commonplaces that the advice rests on. And the reading design works: Readers tend not to critique Price where they should.

Bernstein presents a challenge to reading from the start, but signals the path and where you're going to the reader who picks up the signals. Those signals are in the content of the text, however, and if you skim, you miss them. The text is written, however, to slow you down, using compound-complex sentences, climatic paragraph organization, subtle connections between image and text, white print on black ground. White on black is less legible than black on white - a signal that B is slowing you down. Even the content - gardens and paths rather than cities and streets - signals slowing down.

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