Rhetorically Effective Language/ Register

- correctness- grammatically, correct language
- clarity- speaker/writer's choices are understandable- comprehensible meaning to audience
- forcefulness- find memorable/striking expression that reinforces rhetor's message
- appropriateness- what this Ch. (4) is on

Appropriateness
-notion tied to culture's norms of propriety under the circumstances
-language that fits audience, rhetor, subject, situation
-3 levels of style -Sociolinguists analyze how people adjust their language according to the status, age, intimacy differences -Rhetoricians more concerned with deliberate choices.
Low
-verbs like "get" (I get it) / adverbs like "sure" (I would sure like to)
-contraction used
-"I was like"... "So he goes"
-lowest are vulgar/obscene words

Middle
-Standard Edited American English- level of usage that characterizes most written form of language (books, magazines, newpapers)
High
-Formal English- upscale variant of Standard Edited English -heavy use of polysyllabic words
-Latin/Greek origin... contexts might sound outdated
-long and complex sentences -in last 30 years there has been a push for "Plain Language" movement
Geographical/ Social Varieties of English
-in addition to the 3 above there's also geographical/ social differences -it's more correct to speak of Englishes rather than English
-Main world Englishes- British, Australian, Canadian, Irish, Scots, Caribbean, English spoken in the US
-Regiolects- W/in any area where English is spoken there are these further varients -Sociolects- The idea that groups from same geographical region use different English based on social, racial, ethnic groups -Why?- people who live together and are isolated from surrounding groups will develop perpetuate their own form of lang.
-Idiolect- how you yourself talk (you use certain words, terms, way of phrasing things) (note to self: how Krista talks)

Registers: Occupation, Avocation, Discipline
-register- subset of language tied to particular activity/situation
-sports, at the job, at school, etc.
-Disciplinary Registers- way of talking and writing in field of learning -Occupational Registers- fluid subset of language - "police officer register" their slang and official reports are the same- can't tell the difference easily -Specializing Stable Register- develop in recurring situations from people in same types of roles communicating on same subjects
- ex: horoscopes, rental contracts, advice columns, sports stories (they all are consistent)
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