Notes on Chapter 4

Summary: This chapter specifies ways to assist the user by designing "mindless" choices whenever possible and by offering the most effective helps when some thought is required.

You Can Make Your Page Easier for Users By

When Mindless Choices are Not Possible

Questions, Reflections, and Personal Applications
On page 45, Krug shows an example of a web site that gives the user too many options and asks the user to figure out which option is the right one. I agree there are too many confusing options here, but I also wondered how the experience might be different if the options were simply changed from questions to statements. Right now the site asks the user if s/he is a member/subscriber, etc... I wonder what kind of psychological difference it would make if these were stated rather than asked.

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