Drafts
- give people what they need (not more)
- don't give history of brigids, brigids will give history of brigids
- cut
- key point (reverse pyramids)
- break down wall of words visually
- heads, lists, images
- chunk it (call-outs, images, heads, lists)
- people need to be able to skim
- content, not copy
- copy is advertising, content is useful info
- layering
- "one page per venue" possibility
- overview
- details
- facts
