Niche audiences, tailored
Constructing personas
Audience brings goals
You adapt to persona of niche to let us address goal, personalization
Stance-Style/Tone (register)
Persona's of who you are writing to.
You create one persona per goal. I.E. Debbie, 20 yr. old student, patient, interested in fashion.
and Carly, 45 yr. old non-trad. student, practical, frugal
and Professor X, in his 40's, prof. of geology, been at BSU for 2 yrs, impatient, self-important
Prof. X (geologist) is good at mapping which is what the net is all about.
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