Revision history for NotesChapter7KrugDMN


Revision [8394]

Last edited on 2018-02-05 13:50:08 by DanielleNicholson
Additions:
===== Chapter 7, Krug =====
==== Bazinga! All About Home Pages ====
==== Do It Blindfolded ====
==== It's All About the Big Picture ====
==== But... ====
==== To Tagline, Or Not To Tagline ====
==== Krug's Fifth Question ====
==== The Golden Goose Problem ====
Deletions:
==== Chapter 7, Krug ====
=== Bazinga! All About Home Pages ===
=== Do It Blindfolded ===
=== It's All About the Big Picture ===
=== But... ===
=== To Tagline, Or Not To Tagline ===
=== Krug's Fifth Question ===
=== The Golden Goose Problem ===


Revision [8343]

Edited on 2018-02-01 10:58:28 by DanielleNicholson
Additions:
==== Chapter 7, Krug ====
Deletions:
==== Chapter 7 ====


Revision [8342]

Edited on 2018-02-01 10:57:30 by DanielleNicholson
Additions:
- **not be too long** (Krug advises 6-8 words)
Deletions:
- **be not too long** (Krug advises 6-8 words)


Revision [8340]

Edited on 2018-02-01 10:39:12 by DanielleNicholson
Additions:
- the BSU home page has a clear site ID, hierarchy, and search bar -- the others are more fuzzy


Revision [8339]

Edited on 2018-02-01 10:35:10 by DanielleNicholson
Additions:
- make it obvious as to how to get to where you need to go
- the BSU home page doesn't have a tagline, but it does have a "Learn More" option
- for example, the BSU home page could lean toward too cluttered with too many promotions
Deletions:
- make it obvious as to
-how to get to where you need to go


Revision [8310]

Edited on 2018-01-31 16:57:37 by DanielleNicholson
Additions:
- make it obvious as to
-how to get to where you need to go
- guidelines to get the message across:
- **use as much space as necessary, but not any more than that**
- keep it short -- only mention the important features, not every feature
- don't use a mission statement as your Welcome blurb -- that's too many words and no one will read them
- **test it**
- show your home page to someone outside of your organization to make sure the point is getting across
=== To Tagline, Or Not To Tagline ===
- a phrase that sums up the whole enterprise
- found close to the site ID
- an efficient way to get your message across -- people look for them
- a good tagline should:
- ** be clear and informative**
- **be not too long** (Krug advises 6-8 words)
- **convey differentiation and benefit**
- **not be generic**
- **be personable, lively, and sometimes clever**
- taglines are not completely necessary for:
- sites that have household word status
- sites that already have a strong offline presence
- however...
- why not use a tagline?
- helps to reiterate what your site is about
=== Krug's Fifth Question ===
- "where do I start?"
- the home page should answer this clearly by showing clear entry points
- do not promote too many things at once, which leads to...
=== The Golden Goose Problem ===
- too much clutter and promoting is bad for a home page
- this requires constant diligence; the home page can quickly get overloaded
Deletions:
- make it obvious how to get to where you need to go


Revision [8309]

Edited on 2018-01-31 13:43:14 by DanielleNicholson
Additions:
- don't let excuses get in the way of not spelling out the big picture of the site
=== But... ===
- even though most users will be following a link when they visit your site, the home page and the persistent navigation need to be crystal clear so users can get their bearings wherever they end up clicking to
=== An Explicit Home Page ===
- places where you should get the message across:
- **the tagline** (the space right next to the site ID; should be a short description of the whole site)
- **the Welcome blurb** (terse description of the site, typically in the top left corner to get our attention)
- **the "Learn More"** (people are often willing to watch short explanatory videos)


Revision [8308]

The oldest known version of this page was created on 2018-01-31 13:36:15 by DanielleNicholson
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