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======Notes======

=====[[http://webstyleguide.com/wsg3/7-page-design/6-page-width-line-length.html Page Width and Line Length]]=====
====Text length is based on the eye and the extent of its reach without strain====
===Support===
-[[https://www.smashingmagazine.com/2014/09/balancing-line-length-font-size-responsive-web-design/ "Reading a long line of type causes fatigue: the reader must move his head at the end of each line and search for the beginning of the next line.… Too short a line breaks up words or phrases that are generally read as a unit."]]
===Counter===
-This source doesn't even follow this advice and instead presents its information in long, almost screen wide lines of text

====Universal Usability====
-This source suggests that page design adaptability is a great solution to line length problems
===Support===
-Users can adapt to line length by narrowing their browser window
- This method does not lock viewers into a view that might not be as effective on the platform they are reading on

===Counter===
-[[http://baymard.com/blog/line-length-readability "Your layout will have to be in a fixed width if you want to achieve an optimal line length for the majority of your visitors."]]
-[[http://maxdesign.com.au/articles/em/ "The ultimate flexibility would be to specify column widths within a range. This allows the user some degree of control over the line length, but never lets it exceed comfortable reading lengths." ]]
-This source reccomends using EM-defined columns
-"An em is defined as the width of the uppercase M in the current face and point size"
- "If you change your browsers font size, the column will automatically scale with the font size"
- [[http://maxdesign.com.au/jobs/example-em/sample01.html Example of EM-Defined column]]
====Scrolling on a computer screen====
-Creates a disorientation effect through a loss of context
-Possible solution is creation of navigational webpages/links
-Each page should be no longer than a screen or two worth of text
-Such as links to a home page and other pages at the beginning or end of each page layout
===Support===
-A simple google search showed tons of users having problems with their computer scrolling on its own
-Shorter pages to scroll through would eliminate this problem, even if the problem lies with their device and not the content
-I've personally had problems pulling information from sources then having trouble trying to find it again due to the fact that there is so much to scroll through, although a solution to this problem could be to enter the pulled content into the search bar to automatically scan the content and find it for me
===Counter===
-This source also mentions advantages of long webpages "Long pages are particularly useful for providing information that you don’t expect users to read online."
-This is because it is easier to keep information together while printing if it is located on the same webpage, which saves users time and frustration trying to reformat the content for the printer
- The initial source mentions this benefit of longer documents, but seems to generally favor shorter pages.
-[[http://www.dtelepathy.com/blog/inspiration/long-page-scrolling-designs "Today, the ubiquity of mobile touchscreen devices, coupled with the steady increase in the resolution of consumer screens both in the mobile form as well as traditional laptop and desktop settings, has revived scrolling as an effective and intuitive way to navigate through web content." ]]
- "Keeping the story contained to a single page helps preserve the seamlessness of the experience, and helps guard against key content possibly being missed, due to the linear nature of how long pages present content."
-This source is going against the initial source by saying content is less likely to be missed with a single, long webpage of text, because it is easier for users to miss a link to a separate page then accidentally scroll through an entire paragraph/section.
-[[http://www.dangersoffracking.com/ This site uses the scrolling feature to differentiate itself from other sites and hold the readers attention until the very end of the page]]
-"The long scrolling page was able to engage visitors with a stimulating visual design. I believe this to be the primary case for long scrolling pages."
- This source promotes pages you need to scroll down, especially ones that are visually appealing and engaging, because scrolling increases engagement in users and will therefore lead to high conversion rates for that site over time.
- One reader for this article stated "So whether you're going to put the rest of your content below the fold and ask the user to scroll, or on another page and ask them to click, you still have to engage them with the above the fold content."
- I believe this to be the general basis of scrolling vs. clicking links to other pages. Either can be effective, what matters most is the content and how engaging it is. If it's boring users will neither scroll or click to view more.

=====[[http://seggleston.com/1/business/writing-for-the-web-3 Web Writing Part 3: Cut the extra words, less really is more]]=====
-Cut overall length by half and use shortened paragraphs
- Short, simple sentences are ideal
- Write long to start, then trim
- Avoid dead phrases and dead words
===Support===
-[[https://website-designs.com/online-marketing/content-marketing/the-basics-of-good-content-structure/ "The secret it to separate your content into bite sized pieces so that it is easy for your audience to digest."]]
- [[http://contentmarketinginstitute.com/2015/04/content-engages-mobile-readers/ "Paragraphs also cause the eyes to move in a predictable and consistent rhythm through the article. A series of short, staccato paragraphs works somewhat like a cadence in a song – the reader keeps moving from paragraph to paragraph consistently and completely."]]
- [[http://www.write.com/writing-guides/writing-for-the-web/using-numbered-lists-and-bulleted-lists-in-online-content/ "Taking a list of items or pieces of information that are in sentence form and putting them into a bulleted list format makes the content easier to scan and read."]]
-I feel that this source makes more sense and is harder to argue with than first source we were asked to look at about text length
===Counter===
-Simple sentences are ideal, but what if your audience consists mainly of educated professionals? They may find longer, complex sentences ideal, and become bored or offended if the content is simplified.
- [[http://contentmarketinginstitute.com/2015/04/content-engages-mobile-readers/ "Don’t write less. Write better."]]
-This source is focusing on mobile content, but I feel this is a good rule of thumb for online content in general. The focus shouldn't be about simply saying less by cutting down all of your information, it should be about improving readability by picking the best words and phrases in the first place that fully sum up your ideas.
-[[https://searchenginewatch.com/sew/how-to/2340758/what-type-of-content-should-you-create-long-or-short "I think we can all agree that content length for the sake of length is not just a dumb strategy, but it will backfire all of the advantages discussed below."]]
-Quality content is key

=====[[http://www.webwritingthatworks.com/HT2SHORT1aa.pdf Cut Any Paper-Based Text by 50%]]=====
- People read 25% slower from a computer screen than from paper
- People are uncertain where they are within the site while reading online
- Less text means less strain on a visitor’s ability to concentrate, less material to juggle in short-term memory, and a faster rush to meaning.
- Cutting out words and phrases is an ongoing process.
- Cut out words that have been included just to emphasize your sincerity, like really and truly.
===Support===
- [[http://www.scientificamerican.com/article/reading-paper-screens/ "It is difficult to see any one passage in the context of the entire text. As an analogy, imagine if Google Maps allowed people to navigate street by individual street, as well as to teleport to any specific address, but prevented them from zooming out to see a neighborhood, state or country."]]
- [[https://www.nngroup.com/articles/cringeworthy-words/ "Intensifiers, like very or really, rarely add value to a sentence and merely increase sentence length. In writing, overusing intensifiers can undermine your credibility and flood your copy with needless clutter."]]
- When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway.
===Counter===
-[[http://singularityhub.com/2010/07/06/new-study-you-read-slower-on-kindle-ipad-than-with-print/ " Usability guru Jakob Nielsen recently published his study on the reading speeds for those using printed books, the Kindle, and the iPad. His results propose that users slow down when reading on electronic media - 6.2% slower for iBooks, 10.7% slower for Kindle."]]
-Even though the initial estimation was for computer screen reading not ibook or kindle reading, these two sets of numbers seem too far off, especially if they came from the same source, Jakob Nielson. My guess is that the 25% is a bit over exaggerated.

=====[[https://www.nngroup.com/articles/content-strategy-long-vs-short/ Long vs. Short Articles as Content Strategy]]=====
-People aim to optimizes their benefits relative to the costs. Cost=time,frustration, etc. Benefit=Money, knowledge, entertainment etc.
-A long article might contain more information, but if it takes too long to read, users will abandon the website and read shorter, easier pieces elsewhere.
- People prefer to read short articles
- People sometimes gain higher value from complete or very detailed information about a problem.
===Support===
-People tend to weigh benefits against costs often, even if they don't even realize they're doing it.
-[[http://www.slate.com/articles/technology/technology/2013/06/how_people_read_online_why_you_won_t_finish_this_article.html "When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway."]]
-This points to longer articles being less effective
-[[https://searchenginewatch.com/sew/how-to/2340758/what-type-of-content-should-you-create-long-or-short Pros of long content:]]
- Google has a dedicated ranking mechanism for long articles.
-Keeps audience on site longer, increases engagement.
-Supports evergreen, foundational content.
-Presents a broader, deeper view on the topic.
-Caters to a deeply invested audience.
-Provides quality backlinks.
-Establishes credibility and thought-leadership.
===Counter===
-[[https://searchenginewatch.com/sew/how-to/2340758/what-type-of-content-should-you-create-long-or-short "Longer posts usually preform better on every level"]]
-This goes against the initial article and my opinion on the matter. These articles have made it clear that there are exemptions for every online content situation. The readings have also shown countless benefits of shorter articles/posts.

=====[[http://conversionxl.com/4-cases-where-short-home-pages-outperformed-long-home-pages/ 4 Cases Where Short Home Pages Outperformed Long Home Pages]]=====
-When it comes to homepages, effectiveness depends on more than just length
- Length of homepage should depend on the company's goals for the site
-[[http://conversionxl.com/4-cases-where-short-home-pages-outperformed-long-home-pages/ "No-one can tell for sure, but my hypothesis is that due to short attention spans people want to get straight to the point. If there’s a single message and a single primary call to action, it’s far easier to figure out if this is the right things for me, and it’s easier to take action."]]
-Always make 2 versions for your home page
===Support===
-Moto messages' goal is to get their potential customers to their pricing page. A shorter version of their homepage proved to be effective at helping customers get to their pricing page.
===Counter===
-Extended home pages are shown to help achieve company goals just as well as short pages, depending on their website's goals.
- I don't think 2 versions of a home page is always necessary. If you do research before hand and figure out exactly how to display your content effectively to reach your websites goals, I don't think you should waste your time creating an alternate version unless the first one needs improvement/change.
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