1. "The best way to start organizing this client's website is figuring out the bare bones of the project. We need to inventory everything."
2. "We should also make sure to leave space for them to expand as their company does."
1. "True. So the major point of the company are promoting and selling product, but it is a small company."
2. "They have twenty employees, thirty one different products they sell, and three services. They also have awards from related events, announcements for attendance at future events, and a gallery for associated projects. They requested options that connect to Facebook and email, and they want a blog on the website that the owner's secretary can monitor. They need an online store for purchasing product securely. Then finally an FAQ, search option, directory, and contact information."
1. "Right, so the big topics would be Products and Projects for sure. Announcements, Blog, Gallery, Social Media, Store, FAQ, Search, Directory, and Contact."
2. "Actually, projects doesn't sound right. You mean Services, right?"
1. "That makes sense; Projects and Products can be mistaken."
2. "Social Media can just be limited to icons on the page. That shouldn't be a category."
1. "Fine."
2. "We also have the list of names for all the employees. I think we should have a 'Meet the Force' page or something along those lines to incorporate them, a picture, name, specialties and educational background, maybe."
1. "The client didn't specify that so we'll have to ask them later. For now, let's narrow down the major points: Products, Services, Gallery, Store, and Contact?"
2. "Not the Blog? I would think that would be something to include in the major categories."
1. "No, they said it should be a smaller section. They don't want that to be a focal point. Selling is more important."
2. "I thought they wanted a community feel, though. Providing the opportunity to communicate and interact with others in the same field should be a priority!"
1. "I wouldn't think so. Not all the community has to be online. These guys seem to manage that sort of thing in person and don't need as much interaction on their website. The website goal is to promote product to people all over the country."
2. "What about the provided services? That's not as important?"
1. "Technically it is, but that means the customer would have to somehow deliver their wares to the business. That's not always an easy thing to do. Best to keep that type of thing more local. The website is still good for that; customers at greater distances will just ignore that part unless they're desperate."
2. "That makes sense, I suppose. Okay, so we have major points laid out, but Products and Services should be separated from the Gallery and the Store and the Contact categories, don't you think? They aren't similar at all."
1. "But they have major functions that a user would want to have easy access to. Product and Services contain what the client is selling, the Gallery shows products, employees working, projects in progress that adds credibility to the site, the Store is where the user buys the product, and Contact is how they get in contact with our client."
2. "The Store is rather redundant, though. Why not have an Add to Cart option in the Products category and then a Your Cart option in the upper right, kind of like Amazon?"
1. "I can see you point, but then you have to travel to get to the Services..."
2. "With Services, they would have to call the client anyway to communicate the job. Those are never exactly the same and can't really be generalized like the products can."
1. "That's true. With the Services, maybe we should have a list of general jobs - as general as can be acceptable - and when they click on the option to get more details, there's the description and a link to contact the client for more details and scheduling."
2. "That should work. Then the FAQ, search, directory, announcements, social media icons and blog will relegated to smaller points within the site."
1. "Agreed. Oh, but what about they awards they've received? Where should they go? Maybe those could be like the social media icons. We can place award images somewhere on the homepage to show their credentials so-to-speak."
2. "We could also make them into links if the client has any pictures or statement they would like to make on the topic. Awards would be a kind of subcategory then.
1. "Not a bad idea."
2. "If the client likes the idea of an employee page, we should place that with the smaller points."
1. "That would make the most sense. While viewers might be interested, it isn't something as important as the content the client is actually selling."
2. "Actually, I think if we do that it should be in our gallery. It could include the sections for product, services, awards, and employees. The formatting would all be near the same."
1. "I don't like the word Gallery, though. It doesn't fit the manufacturing image this business has. Maybe we should call it the Inside Look at the Company or just Candids."
2. "Too long and too general. Inside Look by itself?"
1. "Inside the Company? No, I think it should be just as direct as they rough and tumble guys usually are. How about Company Photos?"
2. "Not bad. Maybe we should stew on it for a time and get back to that. Moving on to the site diagram should be fairly simple what with how small the business is. Quite shallow I'd say."
1. "No kidding. We will probably need only a couple levels from the main page."
2. "Alright. So we know what goes in what category and how important that category is."
1. "So we can probably determine pages and templates."
2. "The homepage will be important. Are we thinking a main menu sidebar or header?"
1. "I've always preferred the headers. It simply has a nicer appearance, I think."
2. "Me too. So that menu will include the Home, Products, Services, Photos (or whatever title we chose for this), and Contact."
1. "No, I wouldn't use Home as a category. Let's just use the company logo as a link back to the homepage."
2. "But it's completely normal to have a Home option on the main menu!"
1. "That's because it's functional, but it's not a category, just a link. Using the logo as a link is a newer thing, I think."
2. "Is it really? I suppose if the logo is constant throughout the site and its pages, it would be fine."
1. "Exactly! And the smaller categories can be dispersed in appropriate areas. Search, FAQ, directory, and the blog should be on the very top, above the main menu. The Your Cart option can be up there too. The social media can be under the logo and/or at the bottom of the page."
2. "Yeah, and the announcements and business statement will be in the body of the homepage."
1. "Oh! I got an idea. So we decided to put the awards in the gallery (still flexible title)? Well, if an employee earns an award personally, it can be placed within the link in their picture as part of their credentials."
2. "And the awards for the business as a whole?"
1. "We can put them in gallery (working title) as a subcategory within the page like the employee pictures."
2. "That's not too bad, but what if the client isn't interested?"
1. "Then the employees will only be in the directory and under contacts. The awards can be icons in a thin sidebar going down one side."
2. "Alright. That's a good start."
1. "Okay, so the body of the homepage with start with the business statement with be the first thing one sees after the company logo. There will be a picture of the owner. Then there's a short About section that will describe how the company came to be in as concise a way as possible. After that, we have the announcements section which will contain any relevant events, disclosures, basically anything the client damn-well pleases. Following that, I think we can have current projects, maybe some pictures from the Gallery in a sort of preview with links to offered Services and Products. At the very bottom would be the usual store location, main number, copyright, and possible a couple icons for Facebook and Email."
2. "Actually, I think the announcements should be at the very top, because it can contain very vital information to customers that they might not see if they don't scroll down the page, especially returning users. Then we have the business statement, the About section, etc. I like the idea about have previews to the products and services. Those can have brief descriptions that we'll have to have approved. Current projects will have to be approved by the customers who may not want their business aired on the website, so we should put that on the back seat."
1. "I suppose that makes sense. So the user decides to go to the Products page. He or she will see the square pictures of products, the names, short description, and price with an Add to Cart option?"
2. "With a link to a larger description, information on where and how the product can be used, shipping details, quantity, stats on the product. Does the client want to have reviews on the product pages?"
1. "I don't know. It is a very nice thing to have. Maybe the client will prefer to have control over what reviews are visible, so no one can rant and rave and curse at his business unnecessarily."









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