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Everybody either loves or hates parts of a website
We tend to think users feel how we feel
Members of a web team all have different perspectives on what makes a good website
- CEO wants pizzazz
- designer wants aesthetics
- marketing wants ads
There is no "Average User"
All users are unique and like different things (can't please everyone)
You will never create a site that everyone will like

Ask the right questions when creating a site:
Don't -- "do people like pulldowns?"
Do -- "does this certain layout work for people who are likely to use this site"
Usability testing is important
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