The homepage is the first impression that viewers have of the site. The website's homepage should not:

Krug suggests that the homepage, as well as do the common things a website homepage is supposed to contain, should also include 4 other objectives. Showing the viewer that the site has what they need, inform them of something they may want to look into later, show the viewer where they can start searching for what they need, and establish a sense of credibility and trust. These objectives are very interesting to me, and I am going to use the Burton site that I used in my examples from the last chapter to test these objectives.

1 (site has what I need): The homepage shows me a large add for snowboard goggles, and upon scrolling I see a button that says "shop snowboards". This is how I know the site has what I need
2 (shows something I want to look at later): The large add for snowboard goggles has definitely caught my attention, and I would possibly look into that at a later time.
3 (shows where I can start searching for the product needed): On the site, I clearly see both a search-bar as well as a row of categories which I can use to find my desired product.
4 (establishes trust and credibility): The reason I trust this site is partially because this is a very popular snowboard brand that I have heard of before. However, the professional look of the site also proves to me that this is a credible website that will help me find what I need.
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