I like the analogy in this chapter of searching for a specific product in a store. You might not even consciously think about the process of trial-and-error, but it takes place in these instances, especially if you don't know what section of the store the desired product is located in. Depending on your circumstance, you either search the store yourself, or you ask an employee. Each of these, according to Krug, has pros and cons.

In the end of the process, the flow chart of possible decisions is quite extensive.

Krug compares this process to searching a web site. Just as you can either search the store based on sections or choose to ask an employee, websites allow basically the same choices. You can go straight for the search bar, or you can use the categories to find what you are looking for. For me, I usually go by the categories unless I know exactly what I'm looking for.

The website I am using as an example is Burton. I am in the market for a new snowboard, so I'd like to browse all the boards instead of using the search bar. This site's categories are divided into "mens" "womens" and "kids". I think those are appropriate categories for this site because it separates products by size and style. In each category, there is a drop-down menu that divides into more categories, such as "snowboards", "jackets", "goggles" etc.

Krug describes that although there are many similarities between in-store browsing and online browsing, there are a few significant differences. A big one is that online, there is no concept of scale, direction or location. The issue of scale is related to how much sheer information is on a website, and how it's impossible to know if you've truly seen everything. In some cases, it doesn't matter if you've seen everything or not, especially if you are searching for a specific product. However, sometimes a sense of scale is important. For example, I want to see every snowboard on the site before I make my choice. Preferably, I'd like to see every snowboard on every website before I make a decision. However, the web is so infinite that it is unlikely I will see every single snowboard.

When Krug talks about secondary & tertiary flow charts, it definitely rings true with my website. There is a single home page, a few main categories, and then it breaks into several drop down lists for each category.




The four things Krug says about page names: each page needs a name, it needs to be in the right place, it needs to be prominent, and it needs to match what was initially clicked.

My website's name is easy to spot, in the right place, fairly prominent, and upon clicking, it takes me back to the home page. I like when the page name does that because then I don't have to trek around and looking for the home page.
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