Someone spent a ton of time writing their whole biography, but it doesn't really matter. People usually don't use the web to read an extensive biography.
People use the web to find the information they want in the moment -- not all the information on the entire web, or even on an entire website.
When I read this chapter, I was also reminded of last spring in Weblogs and Wikis, in which I created a makeup blog. I was writing 500 word blog posts on every detail of how I did my makeup, when the reality is that probably no one read every word. Viewers likely scanned over my posts, looked at the pictures, and maybe glanced over the list of products I used. The truth is, even I wouldn't want to read a 500 word post about makeup.
tips
- people want to get right to the point
- less information and clutter
