Imagining alternative organizations

We left things last time with the idea that organizational advice tends not to distinguish between the visual representation of the organization and the conceptual schema.

That is, continuum can be represented in a number of ways -
- spectrum left to right ![](DraggedImage.png)
![](DraggedImage-2.png) - labeled



In the case of color / frequency the organizational scheme seems to align with its physical occurrence.

The organizational scheme is the same but the representation brings out different elements, purposes, and understandings.
But it can be used as as metaphor: ![](DraggedImage-6.png) In this case, mapping forms of government to a naturally occurring scheme makes it appear as natural as as spectrum. ![](DraggedImage-7.png)

Watch for these ideas in your examples of alternative organizations

- mainly did this by imagining alternative desires or purposes or audiences
- other ways: to consider alternative sets of terms, alternative visual representations …

Emily [Notes](
Positing alternative systems for existing sites -
Rotten Toms: Reorganize it from categories to Time
and note how it serves an alternative purpose - nostalgia

Ryan - [Notes](
Dumb Laws - reorganize it from org by state to organization by content - and then let users organize by degree of dumbness.

Whitney [Notes](
Food network - re-org by user / purpose

Forever 21 - reorganization is predicated on niche: It's not just for skinny women, it's for everyone.

Illustrates that organization brings with it a view of the world - purpose and values
- can see it in the terms of the categories - now you name the hat rack pegs
Emma - [Notes](

◦ This can be seen in many clothing sites such as my example of Urban Outfitters. There are many different categories you can choose from such as Women's, Men's, or Home. If a girl was looking for a dress she would go to "Women's Clothes" and then go to "Dresses". She would expect the dresses to be there. If she wanted further sorting she could sort by "color", "size", etc. These would be the sub categories and the sub-sub categories.

Second Pass:
• This site is for men and women who are looking to buy either apparel or home items from urban outfitters.
• The idea user is in their teens to their mid to upper twenties. This is shown by the text that says, "10% student discount" right up by the top. There is also free delivery for students which shows that UO caters to the younger generation. The styles sold are purposed for people who are on the younger side which is also found in the site design and organization. The use of large images and simple font brings a modern kind of simplicity to the site that has been popular in recent design. The vocabulary is also designed for younger people. "We dream in dresses. This department is a frock-love's fantasy!"
• Older generations may be left out because the style of the site is tailored for younger generations. If there was someone of an older generation that was interested in the site it would be okay though. I'm pretty such UO is quite undiscriminatory.
• and now I'm realizing either A. How their site's design draws people in, or B. I have no self-control; I just shopped for about fifteen minutes on their site which I was supposed to be analyzing.

• Be able to hold the curser over to see the sizes available. Sometimes sizes sell out and you don't know till you literally click on the clothing item.
• Have the student discount thing even more noticeable. Bigger font.
• Have more pictures and look books available- some people don't like to pick out their own outfits
• Give an exact date of when the product will arrive.

Your re-makes are also predicated on values -
that we more or less acknowledge

Emma - a filter: This site could somehow sync with all of your social medias, and phone contacts, location settings, etc. and it would be crazy new way to find people

Emma - A calendar ... would make it easier to plan out when to shop for certain things. Nobody likes when you buy something full price and then a friend goes the next day and gets the same item for half the price.

Imagination Conclusion: There are some sites that are set up so well and look great. There are others that I literally want to bang my head against a wall and question why someone created them and who they created them for. I have lots of ideas for the latter but really struggled with the ideas for site that are already quite successful.

Also, a lot of my ideas seem to infringe on privacy. (Location especially) When does that cross a line? I know that there are a lot of people that already feel as if they're being watched/ kept ties on too much. I think it's hard because some people are all for letter others know everything about them and others hate it.

This site could somehow sync with all of your social medias, and phone contacts, location settings, etc. and it would be crazy new way to find people

Alternative org at urban outfitters blog:

by staged story -

a staged story a blog

other alternatives
on [Dialogue]( page
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