
Bemjy doesn't go to college to anymore. He dropped out after his second year and now is working for a construction company. He makes fairly decent money, but is not wealthy by any standard. He still has friends that go to college as well as friends that work with him at his construction job. He likes to get together with this small group and go to the bars after work during the week.
Benjy Thommes-22 years old
Basics
- From Mankato area--specifically Eagle Lake
- Has a smart phone
- Texts often. Always wants to know what is going on.
- Not extremely impressed with Bemidji's "downtown" He is more used to the Mankato environment of bars.
- (How is he going to get the familiar Mankato feeling up here?)
Interests
- Having a good time--being able to get fairly drunk with friends.
- Having his own area to get drunk with friends. (Having a table that he can sit at that is near the center of activities.)
- Being able to fit in with the people around him.
- (Possibly wants to still get the benefits of being a college student?)
Values
- Good music- rap, hip hop, new stuff, Journey
- Party atmosphere/dancing
- Sometimes louder is better
- Cheap beer and entertainment.
Drinking
- 4 times a week. (Mainly Friday and Saturday)
- Wants to be out when other people his age are out.--(When can we guess that college kids will be going out. This is key.)
- Drives to where he is going. (Unsure what he does when gets too drunk to drive. Maybe drives/cabs/walks?)
Social
- Most likely goes by himself if he can't find anyone else or with a small group of people (2-3). He goes to the party-doesn't want the party coming with him.
- Drinking for quite some time. Is used to the scene. Looking for something new? Different? Bigger?
- Will dance if everyone else is dancing.
- Knows most of the waiters and bartenders by name--if not all.
Eating
- Loves bar food. Cheap, greasy, fried foods.
- Hamburgers are number one on the list followed closely by hot wings.
- The faster the service the better
At The Coffee House
- Rarely goes to the coffee house, if ever.
- Would rather have an iced drink than hot coffee
- Again, cheaper is better. If it is more expensive than a gas station--its a no go.
Sarah Brovold-27 years old

I met Sarah at BAR 209 for Happy Hour, where there is 2-4-1 on drinks and half price apperizers. Happy Hour is the typical time she goes to the bar. Last time at the bar was the Thurs before for Happy Hour. Other bars she goes to are Keg and Cork and Brigids.
Basics
- From Gully, MN
- Has a smart phone
- Uses Facebook a lot
- Commutes to downtown Bemidji for work
- has worked at a downtown law firm for last 6 years
Interests
- Meeting girlfriends and friends with their husbands for a drink to catch up from time to time
- Not looking to meet new people
Values
- She would use a website immediately prior to go out to look for specials.
Drinking
- 1-2 times a week
- orders a Blue Moon at BAR 209 they are 2-4-1.
- Usually drives home from Happy Hour
- If going out on the weekend, she car pools and people take turns being the sober cab.
Social
- Isn't looking for a social scene for Happy Hour.
- On the weekends then interested in more of a social atmosphere and dancing
- Sometimes likes to sing karaoke
Eating
- Enjoys the deals
- Ordered a chicken quesadilla from BAR 209 its half price.
- Fast service helps
At The Coffee House
- Enjoys going every once in a while
- (Maybe she goes more often just to say that she goes?) Its the thing to do.