====**Chapter 3**====

===Ooh, Shiny!===


- Conventions are friends, not food.
- Design for scanning, always.
- Don't reinvent the wheel, it's not worth it.
- "Innovate when you know you have a better idea, but take advantage of conventions when you don't."
- "Clarity trumps consistency."

**Visual Hierarchy Here**
*Sub Category Here*
*Another Category Goes Here*
*Etc, etc, etc.*

- Keep pages in clearly defined spaces
- Have I mentioned making things obviously clickable?
*Examples pending*