Writer's Name: Kim Monson
Working title: Scams, There Must Be a Better Word for Mass Marketing Rip-Offs
What will the article cover? Deceitful marketing practices. What will it be about? How big-box, department, and discount stores deceive their customers. As well, how grocery, household, grooming product manufactures' packaging and marketing schemes have become annoyingly deceptive.
What stance will you take? p 32, and again on p 82: Serious and informative.
Consider audience fit: Consumer awareness; American consumers - young and old.
Consider how the article will make contact with readers - chap 3, and chap 4, p 80 - 81: Anyone frustrated with or suspicious of marketing ploys might google "marketing schemes," "packaging trends," "package labeling."
Where might the article fit on TIO: OUTRAGE
Research and practices you'll need to do to write the article. Article will be based more on my own personal experiences of:
- being overcharged for something that was supposed to be on sale,
- having purchased a wrong item because of poor labeling,
- having become injured while attempting to open some sort of asinine idea of packaging,
- finding that what was supposed to be 25' of aluminum foil was, in fact, only enough to wrap an even dozen sandwiches.
What it might link to - literally and figuratively T he Consumer Protection Agency website, or BBB, or direct links to specific products - such as, "Target's Up & Up brands."
Article length: 1000+ words
KimberleeMonsonKM
