Article that makes interesting use of links.


Writer's Name: Kim Monson


Working title: Scams, There Must Be a Better Word for Mass Marketing Rip-Offs


What will the article cover? Deceitful marketing practices. What will it be about? How big-box, department, and discount stores deceive their customers. As well, how grocery, household, grooming product manufactures' packaging and marketing schemes have become annoyingly deceptive.

What stance will you take? p 32, and again on p 82: Serious and informative.


Consider audience fit: Consumer awareness; American consumers - young and old.


Consider how the article will make contact with readers - chap 3, and chap 4, p 80 - 81: Anyone frustrated with or suspicious of marketing ploys might google "marketing schemes," "packaging trends," "package labeling."

Where might the article fit on TIO: OUTRAGE


Research and practices you'll need to do to write the article. Article will be based more on my own personal experiences of:
  1. being overcharged for something that was supposed to be on sale,
  2. having purchased a wrong item because of poor labeling,
  3. having become injured while attempting to open some sort of asinine idea of packaging,
  4. finding that what was supposed to be 25' of aluminum foil was, in fact, only enough to wrap an even dozen sandwiches.
I will link either to other articles which highlight the same or similar subject, or directly to the referred to product.


What it might link to - literally and figuratively T he Consumer Protection Agency website, or BBB, or direct links to specific products - such as, "Target's Up & Up brands."


Article length: 1000+ words





KimberleeMonsonKM
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