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===== What Makes a Meme Rhetorically Successful? =====
a final

Shifman focuses on the presentational aspects of memes. But there are rhetorical elements at work, too.

Memes, we have seen, are persuasive, and they demonstrate their persuasiveness by spread. Persuasive memes spread. Un-persuasive memes die out. And spread, we have seen, demands //work// - both in skills that the meme-maker brings to the meme, and in creating a derivation that will also be as successful as others - as funny, as clever, as biting, as persuasive. That's work.

This means that there are //rhetorical// aspects at work - elements of a meme that make it persuasive, that argue, "This is worth the work to vary and spread."

Your task for this final is to analyze those elements and consider what makes them persuasive.

===How to proceed===
- Choose a meme: locate the source and as many derivatives as you might need to make your analysis.
- Start a page: RhetoricalSuccessInMemes - followed by your initials.
- Collect the meme you're going to work with: a source and its derivatives.
- Organize them.
- Add headings.
- Collect and provide background information on each. Draw on your work with Shifman and your memes collection for what's useful and necessary.
- Go on to analyze the instances of this meme to illustrate what you find concerning persuasiveness and spread.

Use your selected meme to address this issue: What makes this meme rhetorically successful?

To develop your analysis, consider the following, and bring your consideration of these into your analysis:

- Consider the rhetorical situation that the meme overall and each meme addresses.
- What does each derivative argue? (Go back to your work on presentational enthymemes to address this.)
- How are those arguments related or connected?
- Who is participating in the spread of this meme?
- What characterizes the participants in the spread of this meme?
- What elements enable the meme to spread and vary?
- By what vectors does the meme spread? (Twitter? By way of meme-making sites? Instagram? FB? Others?)
- What elements persuade others to put in the work of making those variations?
- ... there may be other matters to consider that occur as you construct your analysis.

==== Part 2 ====
Start a new heading in your work titled Rhetorical Effectiveness.

You've addressed in your analysis HOW the meme persuades. That is, you've looked at

- what memetic elements the meme-makers use
- to persuade what intended audiences
- to do / think/ value what

For the final section of your analysis, address how rhetorically effective the meme is. Now that you've stood back and analyzed the meme, you're turning your attention to //evaluating the meme//, drawing on your analysis for evidence and support.

Draw on your analysis itself and the examples you used in your analysis to address this question in about 500 well-argued words:

How rhetorically successful is this meme? That is, how effectively does it persuade?

Consider that the implied rhetor and the intended audience probably changed with different derivatives of the meme. How will you address that in your evaluation of rhetorical effectiveness?

To address this request, review chaps 1 - 3 of Longaker to remind yourself about implied rhetors and intended audiences, presentational enthymemes, and the use of logos, pathos, and ethos.

- Address what you find not for memes in general but you find //for this meme specifically//.
- Keep in mind that you are standing outside the rhetorical interaction. You are not the audience for the meme but the observer of the exchange. Work from that perspective. Review chapters 1 - 2 of Walker.
- As you work, you may want to reorganize your memes, re-label them, develop your comments on them.

==== Calendar ====
- A draft of your analysis is due for comment, classtime, 28 Nov. At that time, we'll discuss how to conclude your analysis.
- Final due posted by the end if the day, 5 Dec.
- Final class meeting is 5 Dec.

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