What Makes a Meme Rhetorically Successful?

a final

Shifman focuses on the presentational aspects of memes. But there are rhetorical elements at work, too.

Memes, we have seen, are persuasive, and they demonstrate their persuasiveness by spread. Persuasive memes spread. Un-persuasive memes die out. And spread, we have seen, demands work - both in skills that the meme-maker brings to the meme, and in creating a derivation that will also be as successful as others - as funny, as clever, as biting, as persuasive. That's work.

This means that there are rhetorical aspects at work - elements of a meme that make it persuasive, that argue, "This is worth the work to vary and spread."

Your task for this final is to analyze those elements and consider what makes them persuasive.

How to proceed


Use your selected meme to address this issue: What makes this meme rhetorically successful?

To develop your analysis, consider the following, and bring your consideration of these into your analysis:

To conclude, comment in an extensive paragraph or two ... [TBA: See below]

Notes


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