9/11/12 looking at: http://mit.edu

General Notes

friendly reminders about looking at this sort of thing:
four steps 1. Describe 2. Analyze 3. interpret 4. evaluate
stay on step one, use discipline--this is observation only, remember to look at what isn't there
need to look at things far closer than what we initially think we do

At a Glance

initial reactions:

-grey scale except for image of man in center of page
-man appears to be between the ages of 30-45, olive featured, with straight line glasses, and well hedged facial hair, he is wearing what appears to be a black euro-style sweater.
-predominantly white writing on black background in both the top of the page and the bottom (providence) as well as a black but transparent background on the right and left menu boxes
-these menu boxes flank the the sides of this page
-sans serif white and blue font
-this light blue font denotes the menu headings and are not capitalized.
-on the left, these menu headings have subheadings that annotate and describe what is found by clicking on the menu. These subheadings also defy standard methods of capitalization
-on the right, these menu headings have what appear to be headlines, in white, that follow standard methods of capitalization
-images of chromosomes and colorful science has changed to the image of a particularly bookish fellow.
-fairly monochromatic color scheme, black, white, seems formal if not sophisticated
-although the color scheme and image of this page changes the structure and "template" remain static.
-a particular difference on this page that seems odd is the addition of the menu choice on the low right side entitled "inauguration"
-name of fellow on bottom of page Junot Diaz-he is the spotlight today and is an MIT prof and Pulitzer winner
-image of Diaz appears to be professionally taken
-strait lines
-no prose, short annotations
-many things are linked
-no pattern on page, flat or transparent solid colors
- MIT logo color changes with the color scheme of "today's image"

More systematic observations:

-page moves from center and outward, not necessarily top down side to side, it looks almost like it spirals out because Dr. D. is looking right at us. Have a hard time looking away from face for too long, information on sides are afterthought.
-move to the left first then head down the line of blue emboldened headers, I see...about, admissions, education, research, community, life@MIT, initiatives, impact, inauguration (exigence here)...pretty standard edu homepage.
-On to the right, big blue headers, tell me a list of news at the top, then comes links regarding research, campus, and press
-below are a number of upcoming events happening either today or tomorrow, a seminar, are lecture, a forum, and a GO Global Fair (this looks like fun)
-in the center as mentioned before is a Q&A about the day's spotlight. Junot Diaz and his new and latest book (not his only book) This is How you Lose Her
-on the very bottom there are small links to jobs, facts, services, contacts, information about the spotlight, MIT, its location, contact information via tele and facebook, twitter, google+, and youtube, then a button to GIVE TO MIT
-back to the top we see a very understated but art deco looking MIT logo, the name of the university is also understated.
-there is a method to search the education website in the upper right hand corner, and some selections above aimed at the general public, particular people, then particular offices.
WHAT ISN'T HERE that I would expect on a university homepage
- no mascot
-no cheery freshman
-no welcome
-no mission statement
-especially today September 11, 2012 - No tribute or acknowledgement of this day in history
- no emboldened buss words that many campuses are throwing out there i.e. Sustainability, Interdisciplinary...however, understated, but present are the words cancer, diversity, and global, oh yes, and industry, and public service....(nor is this campus innocent of selling us with ideas)
-no emphasis on sports whatsoever
-no smiles
-no image of campus

OTHER STUFF
page chooses to focus on the following words, I'll look for a pattern in this later....
about- visiting, maps, offices, services
admissions-undergrad, graduate, financial aid
education-schools and courses, open course ware, mitx, edx (no idea what these last two are without clicking on them)
research: labs and centers, Lincoln lab, libraries (Notice here that this page chooses to defy typical capitalization methods, but only sometimes)
-community: students, faculty, staff, alumni
-life@mit: arts, athletics, video
-initiatives: energy, cancer, diversity, global
-impact: industry, public service
-inauguration- on Friday Sept. 21, we assume its 2012

Looking at the Rhetorical Situation

-occasion: Home page for Massachusetts Institute of Technology there to be of service to anyone in knowing more about MIT at anytime
-exigence: general exigence in that there are students, profs.s, staff that use this page to get information they need/want, may want it RIGHT NOW! Here it exists. Specifically, there is exigence in the sub headers that say (today) or (tomorrow) one of these being the bookish face of the MIT Prof. in the middle of the page. More in the News, and Inauguration that will happen on Friday...
-issue: the page itself practical issue, people viewing page need information, this page provides information some things on the page that are more theoretical or generaljudicial- could be seen in the Go Global Fair, industry, how to optimize social anxiety treatment, Star Forum Showdown, The Brain's Politics (understanding something to make changes...seems more deliberative to me, but could result in policy changes that are more judicial. epideictic stuff Celebrating Junot Diaz!, meeting the members of MIT's talented Class of 2016 (seems like the there may often be a part of this webpage specifically designated to such kinds of celebratory prose, i.e. spotlight section).
-form: Home Page
-genre: University Web Page
-cultural historical context: MIT is rooted in our (at least my age bracket's experience of television commercials-i.e. the cheesy 90's), industry, research, energy, cancer, diversity, and global are all words we associate with cultural memories. We are taught either by our own experiences or by media that cancer is bad diversity is good there are global issues, and that there are issues with energy. There is familiarity here.
-presuppositions: see above
-kairos: except for the inclusion of the date, the spotlight, and upcoming news, there does not seem to be a greater sense of Kairos on this page, except for the fact that the ideas listed in the cultural and historical context section, are indeed a bit kairotic in that they are currently part of an international discussion
-actual rhetor- probably the website manager at the university
-implied rhetor- the omnipotent MIT knower
-actual reader- prospective students/current students/ profs. and staff of MIT and us, the Rhetorical Critics of this classroom and the meandering internet wanderers that stumble upon this page.
-intended reader: anyone who wants information about MIT


Description

MIT is a private for profit institution in Cambridge, MA that caters to 10,800 plus graduate and undergraduate students each year. These students pay over 42,000 dollars in tuition, in addition to upwards of 12,000 dollars in room and board. The student:faculty ratio is 8:1 making the class sizes rarely larger than 20 students. Only 9.7% of individuals that apply to MIT are accepted. MIT's undergraduates only make up 4,384 of the total number of students making the enrollment of this university predominantly graduate and post graduate students. MIT is located in an urban setting on 168 acres. The most popular degrees are engineering, computer science, physical science, biological and biomedical science, and math. This university is highly selective, expensive, and prestigious and well established university in the US ranked 6th among the universities listed in the 2013 edition of Best Colleges is National Universities and founded in 1861 (http://colleges.usnews.rankingsandreviews.com/best-colleges/mit-2178).

On September 11, 2012, MIT's homepage was outfitted with a grey background with professional photograph of the writer and professor at MIT, Junot Diaz. His gaze was fixed directly forward. He wore strait line black glasses and a black euro style sweater. His beard was immaculately hedged and his age appeared to range anywhere from 30-45 years old. Flanking this image were two black menu boxes with a transparency of approximately 75%. These menu boxes housed light blue lettered menu headers and were annotated with sub-headers that were white. Headers on the left side, except for the one entitled "Inauguration" did not correspond to typical capitalization conventions. Headers on the right appearing as "news" and "events were not capitalized either, however their annotations appeared as the titles to articles, seminars, and fairs, did follow typical capitalization conventions. On the left the menus included "about, admissions, education, research, community, life@MIT, initiatives, impact, and inauguration." The "inauguration link is not a permanent link and appeared there within the last few weeks to announce the inaguration of the new campus president on Sept. 21. The "about" header is annotated by "visiting, maps, and offices and services"; the "admissions" by "undergrad, graduate, and financial aid"; "education" by "schools+courses, OpenCourseWare, MITx, and edX"; "research" byt labs+centers, lincoln lab, libraries"; "community" by "students, faculty, staff, alumni"; "life@MIT" by "arts, athletics, video"; "initiatives" by "energy, cancer, diversity, global"; "impact" by "industry, public service"; and "Inauguration" by "Join us on Friday, Sept, 21." On the right, "news" is annotated by "Deciphering the language of transcription factors, Meet members of MIT's talented Class of 2016, Weapon-wielding marine, microbes may protect populations from foes, Optimizing social anxiety disorder treatment." Beneath these annotations are the words "research, campus, press" in the same light blue as the headers which are links to further information. Beneath this is the header "events" with the annotations "Of Note: Bustani Seminar Fatma Muge Gopek (today), The Brain's Politics: How Campaigns Are Framed and Why (today), " Starr Forum:Showdown in the Sonoran Desert (today), and "Go Global Fair (tomorrow). Beneath this text box in another similarly colored box is a link, in white to today's image. By clicking on this image one is directed to the archives of past images and further information about Junot Diaz. Beneath Diaz's photograph is are links in white entitled "today's spotlight, Q&A Junot Diaz and his new book, The MIT professor and Pulitzer winning writer talks about the people and ideas in his latest work, That's How You Lose Her." The header and footer of the home page are flat black without transparency and frame the page. In the header is the MIT logo matching the day's color scheme with an annotation to the right saying Massachusetts Institute of Technology | Tuesday, September 11, 2012. There is a search bar aligned to the far right with an option to select which engine to search. The selections appear in white and as "MIT Google, People, Offices." The footer at the bottom of the page includes links in white appearing as "jobs|facts|services|contact|about the spotlight|" On the line below appears "MIT| 77 Massachusetts Avenue| Cambridge, MA 02139-4307| 617....| TTY 617...| Follow us on: [facebook logo], [twitter],[googleplus],[youtube]. There white button with all capital letters saying GIVE TO MIT with an arrow at the very far and low right of this page.

This page is predominantly monochromatic with a professional and strait line appearance. The layout fosters the audience to read it from the center outwards. This is likely influenced by the image of writer/professor Junot Diaz. The MIT homepage maintains its layout but changes the image and focus in "Today's spotlight." Each day, the headlines in the "news" and "events" menus change to correspond with the upcoming happenings of the university. There is kairos in the inclusion of these daily events. The occasion of this home page for Massachusetts Institute of Technology there to be of service to anyone in knowing more about MIT at anytime. There is general exigence in that there are students, profs.s, staff that use this page to get information they need/want to learn from the page. Specifically, there is exigence in the sub headers that say (today) or (tomorrow). The issues this page addresses are practical in that people view the page in need information, this page provides information. There are, however, some things on the page that are more theoretical or general. There is epideictic prose regarding the Junot Diaz and the Inauguration, as well as , meeting the members of MIT's talented Class of 2016. The page itself is prodominantly deliberative in that it aids individual viewers of it to make decisions about the university. It is obvious that the form is a home page and the genre specifically a University web page. The cultural context was more specifically explored in the paragraphs above but it is rooted in the American culture in that (at least my age bracket's experience of television commercials-i.e. the cheesy 90's), industry, research, energy, cancer, diversity, and global are all words we associate with cultural memories. We are taught either by our own experiences or by media that cancer is bad diversity is good there are global issues, and that there are issues with energy. There is familiarity here. Although we do not know the actual rhetor we can presume it is likely the website manager at the university although the implied rhetor appears as an omnipotent MIT knower. The actual readers are likely prospective students/current students/ profs. and staff of MIT and any other viewers of the cite. The intended reader is anyone who wants to obtain information about MIT.


9/13/12 looking at: http://rice.edu

General Notes

Return to the wiki page you used for the HomePageDescriptionExercise. Use the same headings. Make notes on, and then from those notes, compose a description of a second university home page: http://rice.edu. Be methodical in your observing. Refer to SomeTechniquesForObserving. Refer to Longaker, pp 12 - 14 for terms. And, in this case, take note of patterns of similarity with the MIT home page. Your description should include, as before, one paragraph that describes the rhetorical situation, one or two that describes the page, and a final one that characterizes the page in general.

friendly reminders about looking at this sort of thing:
four steps 1. Describe 2. Analyze 3. interpret 4. evaluate
stay on step one, use discipline--this is observation only, remember to look at what isn't there
need to look at things far closer than what we initially think we do

At a Glance

initial reactions:

-slide show images of the university now and then, very monumental, some in color some in sepia
-eye immediately goes to this movement. The words Rice University 100 y1912-2012 appears in this slide show.
-At the top of the page is a coat of arms, blue logo with the words RICE and the sub-header "Unconventional wisdom"
-the page is a white background with blue menu selections and predominantly blue writing. (University colors)
-there are owls on the centinnial announcement, as well as the three in teh coat of arms.
-the royal blue menu headers at the top of the page indicate a left to right movement of the eye
-these headings are "Parents, Undergraduates, Grad Students, Faculty & Researchers, Staff, Alumni"
-below the alternating images in the banner is a light blue text box filled with the menu headings "Admissions, Academics, About Rice, On Campus" below each are a number of links and annotations listed in black sans serif font.
-aligned to the right are NEWS HIGHLIGHTS with headers entitled "Culture in the Quad, Community Connection, 'Sustainable cities' with annotations of each listed below in black lettering.
-to the right of each of these headers are images that reflect in some way the nature of the headings.
-below the middle/left aligned text box holding the "ADMISSIONS/ACADEMIC/ABOUT RICE/ON CAMPUS" appears an image of a colorful graph and pattern that reflects the title of a link called "Every atom counts" with the annotation" Rice university lab's nanoreactor theory could advance quality of material's growth. Engineers can use this knowledge fro material in things like touch screans and other electronics.
-Below is an image of the US news Best Colleges and an image of rice with a header entitled "Holding down the top 20" with an annotation that reads "Rice University is ranked No. 17 in U.S. News &World Reports guide to America's best colleges for the ninth consecutive year
-to the right is a continuing text box from the NEW'S HIGHTLIGHTS section, it reads "CALENDAR EVENTS" and as daily events from today's date 9/13 Opening reception for 'Tradition Redefined,' 9/14 Aruba film premier, 9/14 Center for NeuroEngineering Annual Symposium, 9/15 Rice Centenial House Dedication Ceremony, 9/18 Developing New Leaders:The Future of Public Education."
-below is a link to "More Events"
-Links and menu headers are in royal blue and are linkable
-annotations below such headers are not able to be linked except in the light blue text box that leads to more information
-the footer at the bottom of the page indicates the address and mailing address of Rice
-options to save/share via google plus, facebook, twitter, and several others
-aligned to the far right are links in dark grey to Community, News, Information Technology, My.Rice, Contact Information, Maps + Directions and a stamp entitled section 508 the XHTML information and the site production nomenclature of "Public Affairs" royal blue

WHAT ISN'T HERE that I would expect on a university homepage
-except for in the banner, no images of people
- no sports announcements

OTHER STUFF
-eye goes directly to words after looking at the images, white background and very pale blue txt boxes make reading print very simple.
-Page has order and is divided in 2/3 set up. This is not immediately clear but is visible when viewing it as a whole
-page uses a lot of words in annotations and descriptions
-coloration of words and the hodgepodge of images give this page a less formal appearance, especially the less professional images that appear to have been taken from google images.

Looking at the Rhetorical Situation

-occasion: Page itself is for the expressed purpose of giving information about RICE university to individuals looking for information about it
-exigence: oogles of exigence on this page. Not only in the calendar events but also in the Centennial celebrations.
some things on the page that are more theoretical or general issues are prodominantly practical, there are questions that readers have and they look to this page for information to answer them, so specifically the prose on this page is mostly Deliberative but also very epideictic in the sense that there is a celebration of the accomplishements of the university as well as its 100 year existence.
-form: Home Page
-genre: University Web Page
-cultural historical context: Rice is a known but not as well known university. There are things on the page we associate culturally in that it fits our expectations of a university home page , and we are able to see things on this homepage that are culturally significant to us, although the eye of the owl on the banner is an owl it appears as an eagle. We have a number of associations with that
-we see the words community, sustainable, and culture, as well as ideas regarding the development of new leaders and the future of public education, ideas and questions that are culturally significant to us.
-presuppositions: not a whole lot except the above
-kairos: timely in that it catalogs information about upcoming events, the day's events, as well as a celebration of the Centennial Campaign
-actual rhetor- probably the website manager at the university
-implied rhetor- the omnipotent Rice knower
-actual reader- prospective students/current students/ profs. and staff of Rice and us, the Rhetorical Critics of this classroom and the meandering internet wanderers that stumble upon this page.
-intended reader: anyone who wants information about Rice


Description

Rice University is a private school located in Houston Texas. The average cost of tuition and fees for students is 37,292 dollars and approximately 12, 600 dollars in fees and housing. The student to instructor ratio is 6:1 and 69.6% of classes have fewer than 20 students enrolled. The school was founded in 1921 and has a total of about 6,000 students 3, 755 of the undergraduates and 2,469 of them graduate students. Rice ranks 17th in the Best Colleges. Popular majors include Economics, general, biochemistry, mechanical engineering, psychology, kinesiology, and excercise science. Approximately 18 % of the students that apply to Rice are accepted. ( http://colleges.usnews.rankingsandreviews.com/best-colleges/rice-3604)

At the top of the page aligned to the left is a coat of arms, blue logo with the words RICE and the sub-header "Unconventional wisdom." The page is a white background with blue menu selections and predominantly blue writing. Blue and white are the university's colors. There are owls on the centennial announcement, as well as the three in the coat of arms at the left. The royal blue menu headers at the top of the page indicate a left to right movement of the eye
These headings are "Parents, Undergraduates, Grad Students, Faculty & Researchers, Staff, Alumni." Below the alternating images in the banner is a light blue text box filled with the menu headings "Admissions, Academics, About Rice, On Campus" below each are a number of links and annotations listed in black sans serif font. These annotations are actually sub-headers that link to other pages listed in black print below. They are: Admissions/ Undergraduate Admission, Financial Aid, Graduate Students, MBA or Executive Education, Continuing Studies/ESL; Academics/ Schools& Departments, Baker Institute, BioScience Research Collaborative, Fondren Library, Information Technology, Office of the President, Office of Research; About Rice/ Give to Rice , Centennial Celebration, Communuty, Vision for the Second Century, Rice Facts, Employment at Rice, Rice Brand Standards, What They're Saying; On Campus/ Maps, Rice Virtual Tour, Arts&Evens, Athletics& Sports, Events at Rice, News & Media, Construction, Visiting Rice. The headings to these subheadings are in all capital letters where as the annotations below are follow typical capitalization conventions. Titles on this page appear in MLA format whereas the titles on the MIT page were predominantly APA. Aligned to the right are NEWS HIGHLIGHTS with headers entitled "Culture in the Quad, Community Connection, 'Sustainable cities' with annotations of each listed below in black lettering. To the right of each of these headers are images that reflect in some way the nature of the headings
below the middle/left aligned text box holding the "ADMISSIONS/ACADEMIC/ABOUT RICE/ON CAMPUS" appears an image of a colorful graph and pattern that reflects the title of a link called "Every atom counts" with the annotation" Rice university lab's nanoreactor theory could advance quality of material's growth. Engineers can use this knowledge fro material in things like touch screens and other electronics. Below is an image of the US news Best Colleges and an image of rice with a header entitled "Holding down the top 20" with an annotation that reads "Rice University is ranked No. 17 in U.S. News &World Reports guide to America's best colleges for the ninth consecutive year. To the right is a continuing text box from the NEW'S HIGHTLIGHTS section, it reads "CALENDAR EVENTS" and as daily events from today's date 9/13 Opening reception for 'Tradition Redefined,' 9/14 Aruba film premier, 9/14 Center for NeuroEngineering Annual Symposium, 9/15 Rice Centennial House Dedication Ceremony, 9/18 Developing New Leaders:The Future of Public Education." Below is a link to "More Events" that is also royal blue. Links and menu headers are also royal blue and are linkable. Annotations below such headers are not able to be linked except in the light blue text box that leads to more information. The footer at the bottom of the page indicates the address and mailing address of Rice. Options to save/share via google plus, facebook, twitter, and several others are listed with logos here. Aligned to the far right are links in dark grey to Community, News, Information Technology, My.Rice, Contact Information, Maps + Directions and a stamp entitled section 508 the XHTML information and the site production nomenclature of "Public Affairs" royal blue. At the very top of the page and to the right is a search box.

The page itself is for the expressed purpose of giving information about RICE university to individuals looking for information about it. There is a tremendous amount of exigence on this page. Not only in the calendar events but also in the Centennial celebrations. There are some things on the page that are more theoretical though. These issues are predominantly practical, there are questions that readers have and they look to this page for information to answer them, so specifically the prose on this page is mostly Deliberative but also very epideictic in the sense that there is a celebration of the accomplishments of the university as well as its 100 year existence. The page's form is a home page of a website, specifically it's genre is a University Web Page. There are things on the page we associate culturally in that it fits our expectations of a university home page , and we are able to see things on this homepage that are culturally significant to us, although the eye of the owl on the banner is an owl it appears as an eagle. We have a number of associations with the eagle as a symbol of power and grace and a representation of Americanism. We see the words community, sustainable, and culture, as well as ideas regarding the development of new leaders and the future of public education, ideas and questions that are culturally significant to us. This page is kairotic in that it catalogs information about upcoming events, the day's events, as well as a celebration of the Centennial Campaign. The actual rhetor is "Public Relations" as is the implied as it says so at the very bottom of the page. Most would not notice this unless they were looking for it and see it as the omnipotent Rice knower. The actual readers are likely prospective students/current students/ profs. and staff of Rice and us, the individuals that stumble upon the page. The implied readers are likely the same. The page is formal, but does not include professional photography except for the monumental shots of the university that appear in the banner. All other images appear to have come directly from google or some other similar image search engine.


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