Myers chap 3, How bloggers use links
S&P chap 5: Analysis

Starting with Myers chap 1 -3, we'll have a close look at how a few bloggers handle links in their personal blogs. Myers, chap 3, sketches out his search method and his schema for cataloging link strategies. I've adapted his search model below. Start with this. Use it to guide your collection of notes towards analysis of how the blogger you're looking at uses links. But you're invited to develop the taxonomy as well. Add to it and adapt as you see the blogger doing something that falls outside the search model.

To start

Go to your wikiname page and create a new page titled UsesOfLinksInWeblogs - followed by your initials. You'll copy and paste part of the page you're reading into your new page to use as a guide.

Choose one of the blogs below.

Concise Description of the Blog and Rhetorical Context

As always, describe the blog and its context. Use a paragraph or two, in which you address how long the blog has been running, who runs it, how often the posts are made, and describe context. This is mainly for you to orient yourself to the blog - to stop and read the posts, place the blog in a social and rhetorical context. Remember: neutral language - no evaluation! - and balcony view.

Then, start taking notes of analysis, using Myers's taxonomy, as detailed below. Move through the blog, gathering examples of the uses, and making notes on how they are being used. In using Myers's taxonomy, you are doing analysis.


You can be selective in the posts you detail. You do not have to work with every post. You do not have to read each post in detail. Work with about 20 posts so you can get a sense of the patterns that develop.

Multiple Passes

Develop your notes by multiple passes.

In making notes, Include examples to clarify. Think "Notes, not essay." "Gathering observations, not evaluating." "Concision, not exposition." S&P illustrate note-taking in multiple passes, on pp 77, and again on pp 83 - 85, where they are applying patterns. Multiple passes are necessary for a thorough analyses.

Focus your notes using the details in the taxonomy below. Count things when appropriate. Use tables if appropriate. Diagrams if appropriate. Examples always.

Good analysis is systematic. Use the taxonomy in order presented below from what linked to to how linked, etc, and culminating in a closer consideration of using flouts as wit.


Add a sub-heading to each section as you work for patterns.

As you collect your notes, watch for patterns of use (S&P, pp 79 - 82). Patterns are essential: one occurrence tells us little. It's when we detect patterns that we begin to make analytical headway.

In a second or third pass, you can isolate how the rhetor uses a particular pattern and use that to organize your analysis, (if that's interesting), or you can look at a set of link features (say, the rhetor's use of wit in links), and use patterns to help articulate how that use works.

Analysis and Terminology

You know you're doing analysis when you're using the technical terms of the search model. Use the terms.

Focus on the Posts

Bloggers include links to other blogs and sites in their blogrolls, but for this work, we're focusing on how the bloggers use links in their posts. Don't worry about the sidebars or navigation links

We're looking at how bloggers use links in their posts. But linking can mean embedding, too; embedding images, animated gifs, videos, sound. Use the taxonomy to make notes on embedded images and other media and how they function.

Adding to the Taxonomy

Myers's work in chapter 3 is not complete. It's part of our work to it and adapt as we see bloggers doing something that falls outside the search model. You may encounter a use of a link that Myers did not, or may find that a particular use doesn't fit his taxonomy. That's great. Make note of that. Consider where it might be placed, and describe the use of the link as best you can, drawing on Myers as an example. Highlight your finding in some way: a note at the top of the page, for instance.

Start here: A Taxonomy of Linking

adapted from Myers, chap 3.
Copy and paste this into your own page as a guide to gathering and composing analytical notes.

Concise Description of the Blog and Rhetorical Context

patterns in linking

textual integration of the linktext

How does the rhetor incorporate the link into the text? Myers's pp 34ff

patterns in textual integration

Whats is the link doing? (Myer's pp 38 ff).

use of wit

When you encounter wit, develop your notes to explain the flout and the implicature. There are more detailed notes in GriceOnFlouts

patterns of wit

Pattern Summary

Note those you're seeing in the general notes you take above. As a summary of your overall work with the links, comment on here on the interesting patterns you've spotted.

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