Sara, Matt, and Phil



Similarities between the two sites/patterns
Headers and footers.
Emblem with the school name is in the top right hand color.
Attention getter is the imagery in the site.
search bar.
they are both trying to be different. Using standard conventions for designing website--but tries to do it in an unconventional way.
Articles change often.

Rice.edu
Appeals:
imagery: interactive imagery. reminds us a lot of the BSU website. We expect to see this stuff. typical header and footer.
Men in dominating roles in the owls eye. Only one woman is present. (they were older pictures however, more male professors in the field.)
A lot of redundancy in the site. Multiple tabs to get to the same site.
The navigational tabs of the site are very typical.
The eye within in the owl is a clever idea that does capture peoples attention.

Pattern withing rice: more of a directional site. This is a site that shows what Rice does--more interest pieces. Not really pertains to the outside world.

Ethos: Rice says on their front page that they have been around for a while.

A ton of writing. Has an advertising feel. Tons of things going on at once.

Inartistic proofs:
pictures in the news headlines, action shots in the news highlights portion of the site and the picture with the text box--(one without the other the meaning is lost.) The video in the owls eye.

Artistic proofs:
picture of owl, class (even though it looks like it was semi-posed), handwritten script

Ethical petition: the chevron.

Pathetic Pathemata: The images within the owls eye. Mostly all men and videos inside the classroom. This backs the "unconventional wisdom"--dedication? passion for job? only showing people doing things? action photos of professors getting into their lectures? The pictures that they chose. Pictures of the past connect with the current picture of the professor teaching his class outside. It is a very moving thing--they have been passionate for an entire century.

Reasoning:

Patterns of repetition: "Unconventional wisdom", "know more," The doers and dreams
connecting the doers and dreamers to news highlights--(would they stress these words more though?)
Patterns of sequencing: typical layout of the site that is identical to many other students
Patterns of omission: why don't they have a landscape shot of the university as a whole--at least a main building? there are not a lot of pictures of kids sitting around the campus--at least nothing on the front page. (Concentrating more on just the people of rice? trying to give the people a mythical idea of the university? Although this might be a college that is more about the students and not the institutionalization of education? We are not about money--"Unconventional wisdom"?
Anomalies to patterns: give to rice is not on the front page like mit.
Patterns of relationships: How the site is broken up makes the viewer look over the entire page. You have to see the picture in the headline before getting to the meat of the site. I you wanted to know more about rice or anything else, you have to scroll down. If you know what you are looking for--the site is compartmentalized into a system that makes you see things in chunks.



Mit.edu
Appeals
imagery: picture changes every single day. takes up a bunch of space. more color and changes in the mit site.
there is a bare bones concept on this site--one tab to get to one place. (However, the site does have a focus on research.)
non-capitalization.
How simple the navigation is.

Not very intimidating despite it being a fairly intimidating institution. They do this by not giving a lot of text and making their links small. Less links.

Easier and better laid out. ONLY ONE IMAGE--more powerful than multiple pictures. Adds to the importance of what they are currently doing. The pictures seems really artistic...more so than rice.edu. More of an attention getter.


Pattern within mit: there always seems to be a science related article on the site--or something that is going on. For example, the 9/11 articles were focused on the events of that day. There sometimes seems to be a theme for the articles for the day. RESEARCH RESEARCH RESEARCH. This site highlights what mit does for the world/community along with what they do on campus.

Inartistic proofs:
links to social networks?

Artistic proofs:
The picture on the front page. the logo in the top left hand corner.

Ethical petition: Everything on the site lends meaning to the main purpose of the goal.

Makes it seem like the site is dedicated to their students

Patterns of repetition: color for the stem of the "i" changes with the page
Patterns of sequencing: three column set up to the site.
Patterns of omission: no big "about mit" button--less than rice. Lack of pathetic appeal.
Anomalies to patterns: only one picture and the site focuses more on the research than the institution of mit.
Patterns of relationships: Everything is right there. There is no scrolling on this site. IT JUST WORKS.

What is the difference between an institute and a university. This point is stressed very much throughout the site. Does "institution" make mit sound like it is higher class than other places of education?


How do these sites appeal to our reasoning?

Ethical Petitions: Mit digital

Pathetic Pathemata: Lack of a pathetic appeal...we are more focused on the research and less worried about FYE programs. Click on the give to mit button...you are helping people help others by giving/supporting/joining mit. The broad scope of helping others. You are researching for yourself when you get on the site. The legitimacy of the site shows itself. the initiative tab. the energy tab. the diversity tab. the global tab. they are aware of the most pressing issues and focus on it.

Reasoning: mit wants people that are curious/care about these issues to come to them. all about research, then what type of research are they doing?
(The professional magician news link is not something that we expected to see on the site. Have to read it first. Fun does not fit in with the pomp of the mit site. maybe they are trying to connect craft with skill and wisdom?)






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