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This is an old revision of TwoSpamEmails made by MorganAdmin on 2010-03-16 05:18:53.


Two Spam Emails Project

Exhibits: Two Spam Emails: David Dixon and Robert S Mueller, distributed in class

These two email messages patently don't succeed in persuading. But we're not interested in why they don't persuade - that's pretty obvious. Your task is to address this question:

What rhetorical strategies do these rhetors use in their attempts to persuade?

In class, we'll discuss some of the complexities in these two exhibits. For instance, we have to clarify what readers are being persuaded to do - and it isn't all that straightforward. We'll need to talk about this.

How to Proceed

Describe both messages, as well as the rhetorical situation set up in each message. You'll need to get in close enough to see the rhetorical situation is being defined: what position the rhetor is placing the reader in. To help you describe, use either a planned survey or headings from chap 4: consider specific circumstance, similar circumstances, similar messages, rhetor and audience. Keep going until you can characterize the message and rhetorical situation pretty well in a couple of rough paragraphs.

Analyze using classical rhetorical concepts, including

You're looking for patterns, so refer to the Stoner and Perkins for some of the possible sets of patterns you might look for.

Both exhibits use more than one appeal, so you'll need to consider how they are used.

Interpret by composing your own spam email. Your goal in your email is to either

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