Each aspect deserves 5 - 7 sentences or points each. Perhaps more. As Longaker notes, understanding a rhetorical message depends on understanding the presuppositions in which that specific message and the interaction is embedded.

A description of the artifact


Describe the tweet, both the text and image. Consider the date, time, place. Our focus is on the text and image of the tweet, but the replies will help you infer elements of the situation. For the text, consider length, the nature of the sentence (it isn't one), the level of formality ....

the implied rhetor


From the artifact, what can you infer about the implied rhetor? Not just demographic info but values, beliefs, knowledge ...


the intended addressee


From the artifact, what can you infer about the intended addressee? Again, not just basic info but values, beliefs, knowledge ...

the occasion


From the artifact, infer the specific occasion. This is part of kaios, along with the exigence. Something occasions the rhetor to tweet and so shapes the text.


the exigence


From the artifact, infer the exigence.


the kind of discourse


Deliberative, judicial, epideictic. There are two kinds of discourse involved: one in words and text, and another in image.


the forum and genre


This is going to need some consideration. It's not enough to note that the forum is Twitter. Consider the aspects of that forum that the rhetor uses to shape the artifact. Spend some time considering the 140 character limit, for instance; the structure of following others; the use of an image and a hashtag.

the physical material


Even texts on screens have physical presence. They are on various screens on devices. On large screens, texts show up on windows they share with other texts and images. Digital messages also have physical side in their creation: cameras, on-screen or physical keyboards. So creating tweets has a physical dimension that influences the rhetorical construction and reception of the message. How is the rhetor using these?

the presuppositions


Draw on what you have inferred from your consideration above and what can discover readily by reviewing the twitter stream. The more you develop this, the more you will understand the text and how it works rhetorically.


the issue or question


From the artifact, and what you have considered above, infer the issue or question. It may not be a big one. It may not play a large part in the rhetorical exchange, but there will be an issue or question present that the tweet responded to or managed.

Draw on y0ur notes to compose a couple of informal but extensive paragraphs about how this tweet responded to or managed kairos in this particular rhetorical situation. (see L&W, pp 20-21)

Frances Bell's tweet managed kairos or "the supreme moment" very well. Fall is a time of re-thinking, gathering, dusting off, putting away and getting out, organizing, preparing. It's a time of change-- and being that she's a woman and I don't know how old, that could be something on her mind as well. She spent her day decluttering her study, but her NF books need organizing. She comments that her fiction is alphabetized but her NF needs work...I can't help but think this points to how the "non-fiction" of our lives is often just too messy to put under neat categories. Fiction can be put in neat slots. Life? Not so much.

The colors of her books also lend to the "fall" or "autumn" of this post. There is a lot of orange and yellow and green. The titles that I can see are eclectic-- major themes seem to be theory, design, digital media, mentoring & education-- which reflect what we know of her via her bio. It rather makes sense to me that all these things would be on her bookshelf when she describes herself in one word as "friendwifemothersisterauntcousin." :woman. Woman who reads and learns and teaches. Of course her bookshelf is an eclectic mess. This makes perfect sense to me.


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