Investigating Style on a Tumblr

Go into this project with two questions

You may work on this project in pairs or solo. Use a new page titled StyleOnTumblr - followed by your initials. Of two of you are working on the project together, list your names near the top of the page, and link the page to both your wikiname pages.

The site: Process This.

How to proceed

Start with a through description of the tumblr mini-blog and the rhetorical situation. Longaker, chap 2 and KairosAndTheRhetoricalSituation. Consider how progression is handled from main screen to individual post, and from post to post: that is an indication of kairos. Include how long the tumblr has been in existence, and the occasions on which the rhetor posts: you want be able to discuss the exigence of each post, and with that, the pattern of exigence you see. But also consider the internal exigences that the mini-blog sets up for the viewer by way of progression.

Due: class time Thurs, 17 Oct.

When you have a thorough description (notes, and a paragraph of two of summary of those notes), turn some individual posts to analyze in detail.


and images

The Posts

Start with any 5. Then select 5 others in a second pass.

Typographic Style Moves
We are going to encounter stylistic moves that Longaker doesn't mention, and that seem to be indicative of this forum. Some will be language use; some will by typographic; there may be others. We'll mark these in your catalogue, and we'll compare them and discuss where to place them in theory.

Image and Text

Starting idea: Images are typically cast in rhetoric as supplements to text, the relationship as one of adding something to the text - as style is often cast as decoration, something added to the rhetorical message. We have seen that style is the message - at least on this blog.

Some possible relations between text and image.

These all tend to make the relation between text and image supplemental, accidental, changeable without changing meaning. While the might be the origin of the connection between a specific text and image, e-rhetoric works from the starting point that once the text and image are juxtaposed, they will work together as a rhetorical message. Whatever the message, it is a combination of text and image.

So deixis and anaphora might be a better way in to the problem of analyzing and interpreting the connection between text and image. We can, because we're doing theory, extend the application of the two terms to visual deixis and visual anaphora to describe the rhetorical relationship between texts and images. [Definitions adapted from Wikipedia 31 Oct 2013].

We'll look at some examples of visual deixis and visual anaphora in class to fill out these concepts.

See DeixisAndAnaphora for rough notes.

Part 2

You can use your current wiki page on style, or start a new one for this exercise.

To round out our look at style and the relation of image and text, I'm asking you to pull some threads together, have a look at and analyze the relation between image and text, and, finally finally finally, interpret the relationship between image and text when it comes to stylistic choices.

Draw together your notes on the rhetor's stylistic choices into a couple of paragraphs of analysis. Analysis will draw on the terminology we've been working with. Your catalogue will provide the main content of this analysis.

Turn your eye to how the text and image are related. Draw on my notes above on deixis and anaphora for the analytical concepts. Draw up some observations and analysis as you have done in previous projects on how the rhetor relates or connects the text and image. Choose a few illustrative posts to work with. For our purposes, focus on the stylistic choices the rhetor makes. To consider are such moves as how the repetition of Now now now now now. relates to the image with which it is juxtaposed. The question you're working with is "How does the image shape or influence how the text is understood, and how does the text influence the way the image is understood?"

Third: Interpretation: In what way is what you found significant
How does changing style change the relationship between image and text?

To investigate this question, which is an interpretive one, rewrite or recast a few of the rhetor's posts, altering only stylistic choices of the text. For instance, you might fill in the deictic references. Or you might recast her intentional violations of syntax, her SHOUTING, and the like, to make the prose more like that of academia. These changes in style will very likely change the relationship between the image and text in significant ways. Compose a few paragraphs of observations considering that change.

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