Style in Moleskine Text

The Moleskine® notebook
is the heir and successor to the legendary notebook
used by artists and thinkers over the past two centuries:
among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin.

A simple black rectangle
with rounded corners, an elastic page-holder, and an internal expandable pocket:
a nameless object
with a spare perfection all its own,
produced for over a century
by a small French bookbinder that supplied the stationery shops of Paris,
where the artistic and literary avant-garde of the world browsed and brought them.

A trusted and handy travel companion, the notebook
held invaluable sketches, notes, stories, and ideas
that would one day become famous paintings or the pages of beloved books.

The notebook
was Bruce Chatwin's favorite, and it was he who
called it "moleskine".

In the mid-1980s, these notebooks
became increasingly scarce, and then
vanished entirely.

In his book The Songlines, Chatwin
tells the story of the little black notebook:
in 1986, the manufacturer, a small family-owned company
in the French city of Tours,
went out of business.

"Le vrai moleskine n'est plus"
are the lapidary words he
puts into the mouth of the owner of the stationery shop in Rue de l'Ancienne Comédie
where he usually
purchased his notebooks.

set about
buying up all the notebooks
that he could
find before his departure for Australia, but they
were still not enough.

In 1997, a small Milanese publisher
brought the legendary notebook back to life, and
selected this name with a literary pedigree
to revive an extraordinary tradition.

Following in Chatwin's footsteps, Moleskine notebooks
have resumed their travels,
providing an indispensable complement to the new and portable technology of today.

Capturing reality in movement,
glimpsing and
recording details,
inscribing the unique nature of experience on paper:
the Moleskine notebook
is a battery
that stores ideas and feelings,
releasing its energy over time.

Today, Moleskine
is synonymous with culture, imagination, memory, travel, and personal identity -
in both the real world and the virtual world.

It is a brand that
identifies a family of notebooks, journals, diaries, and innovative city guides,
adapted to various functions.

With the diverse array of page formats, Moleskine notebooks
are partners for the creative and imaginative professions of our time.

They represent, around the world, a symbol of contemporary nomadism, closely
connected with the digital world
through a network of websites, blogs, online groups, and virtual archives.

With Moleskine, the age-old gesture of
taking notes and
doing sketches -
typically analogue activities -
have found an unexpected forum
on the web and in its communities.


So How Does it Work?

This text is in a sort of borderline high language. The register feels very much like a story, albeit a very grandiose story about a bound wad of seven-dollar paper. The epic storytelling perspective of the writing does a lot to lend a sort of rhetorical weight to the whole thing though; Hell, even I was almost impressed by the grand history of notepaper. The verbiage used throughout the story is where the heart of the persuasion lies. Everything is about things that the book has gone and done, whether it be associated with Vincent VanGogh, or traveling the world by the side of this Chatwin fellow. The book is given a life though all of it's actions, and then they themselves are enumerated and restated over and over to give them emphasis.
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