Style In A Micromessage


1. Describe the Artifact

The artifact is set on a black background. To the right, the viewer can very slightly see the frame of a television. On the television's screen are color bars (SMPTE I think is what it's called) with a caption on the screen that says "DUE TO FCC RULES WE MUST BLACKOUT" in white text on a black block background. To the left of the screen is a the text "Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication" in white text and a typewriter looking font. The words I have in bold are also bold in the artifact.

2. Stylistic Figures


There are a couple of stylistic figures at play in this artifact, especially with the text on the left. There's the same ending (Homoioteleuton) - even as a single sentence, there's a repetition of "communicate/communication." while one is at the end of the sentence, the other is at the point of transition. I think it even counts as crossover parallelism (Chiasmus) for almost the exact same reason; the communicate/communication part of the sentence.
Another figure used is zeugma (yoking together parallel phrases or elements with a common word). I think the phrase "Societies have always been shaped" yokes the phrases "more by the nature of the media (by which humans communicate)" and "than by the content of the communication."
Metonymy is also being used with the text and image on the right. When channels are forced to do a blackout, this is often the image that would be displayed on the screen along with the text. The viewer can also tell from the frame of the television that it's probably an older set. It's a relationship that most people would connect without really needing to be told what the artifact means in it's entirety.
There's also and enthymeme at work within the artifact. The claim is the text on the left; "Societies have always been more shaped by the nature of media by which humans communicate than by the content of the communication." The datum is the screen displaying a "blackout" surrounded by a completely black background. The warrant has an assumption/presupposition that the viewer(s) understand what the blackout is and why it would be occurring. It also shows that there's an emphasis on the fact that 1) a type of media is being blocked and 2) there's a type of media that the FCC (or whomever is the equivalent of being in charge) only wants the viewer(s) to see and therefore accept certain content. This pushes the idea that it's the media itself rather than the message that is being sent along.

3. Rhetorical Situation


Implied Addressee: The intended audience of the artifact values the media, whether it be news, shows, etc. and the messages sent by said media. The addressee also values society and how it can/is shaped by the media and understands that there's a relationship between the media and society + it's structure.
Discourse = Epideictic while not specifically targeting a time period and reacting with praise or condemnation, it is apparent that it seems to be dealing with modern-day issues. An argument could be made that it could apply to any time period - especially the last century or so - but I think if I had to narrow it down, it would be the present day issues.
Presuppositions: The creator must assume that the audience has at least a minor understanding of the image on the television screen. The audience can draw that there is a television screen on, but whatever show/channel is on is currently not airing because it doesn't follow the FCC guidelines.
There's another presupposition right there: it's assumed that the audience knows what the FCC is (it's the Federal Communications Commission) or that they at least understand that the FCC is an authority that can "control" what is or isn't being shown.
The text on the left is a little harder to make a presupposition about. It can be assumed that no ordinary person wrote it, but by not including the original author of the quote in the artifact, it leaves the audience to wonder about what kind of person wrote it. The audience that understands the type of author that said the quote, they are the most likely to understand the context of the quote and image combined, and are able to apply it to the real world

4. Figures That Create Logos



5. Figures That Create Ethos



There are no comments on this page.
Valid XHTML :: Valid CSS: :: Powered by WikkaWiki