terms: Kairos, forum, genre, anomoly, ethos.
rhetorical kairos: time the rhetorical term is located. Makes persuasion dynamic. You don't start out persuading, you end up persuading- its a time and place. Not a steady state. Make an assumption that the audience, at the end, comes out differently. Rhetoric includes not just just changing your mind, but changing your attitude- the way you feel and believe.
Traditional means of persuasion. Words.. how long/short sentences are. Line breaks create rhythm. Succession of sounds (three lines beginning with 'th', etc.) lingering on sound is one way of persuading. Title can set up the way you look at the writing. Font, can make it personal or impersonal. Word- icebox- kairos. poet=rhetor. audience= plum owner. Apologia- not necessarily an apology, but formed as one. Formalish prose, intimate. You can tell a difference between reading something meant for you or reading something for someone else (looking "in on" something). When do we slip from rhetoric to poetry? A poetic act can also be read as a rhetorical act, but each way of reading makes the situation different. There is an argument that everything is rhetorical. Ethos- character. Anomoly- the difference between the two (the plums that you were probably saving for breakfast). poetic language used between lovers used as persuasion.


Method: How things are done. (Metacognitive) (Becoming more aware of what you're doing while you're doing it)
Description: Describing things. Information for analysis. Should be fair, precise, neutral and objective.
Analysis: search model (an organized set of related concepts that provide a critic with a ready-made set of topics to examine or questions to ask about the message), (rhetorical) theory, ethos (character of things). (where the trunk stops and the branch starts). (The process of systematically discovering, identifying and articulating the various parts of the message and the relationship of those parts to one another.)
Interpretation: addresses "so what". Parts, Patterns, Relationships. Identifying significance.
Evaluation: The more aware you become, the more you can do with it.


Direct Argument: explicitly make the claims and warrants. Straightforward.

Indirect Argument: Viewer to draw specific conclusions.

Appeals: Ethos, pathos, etc. How they work. Artistic and inartistic proofs:
Artistic: something posed and put together to help someone make a leap into your argument.
Inartistic: Testimony by first hand experience.. Visual images (not posed). Raw material for artistic proofs.


pathadama: two part thing. causes emotions and emotions are caused. logos: reasoning. use of specific arguments. science textbook= charts, facts stated as facts. what happens when you move onto the web? what elements are operating?
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