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=====Seeing as a Critic=====
Draw on Chaps 1 & 2

In coming to understand how messages work, we an start by considering what elements are rhetorically active in a message. The purpose of this exercise is not to come to any conclusions or evaluations but to start to see what can be seen as rhetorical affordances.

This exercise is a little like the balcony view exercise in S&P. It asks you to describe a rhetorical object by taking a rhetorical stance: outside the rhetorical exchange, neutral, but detailed, descriptive, and non-evaluative.

Go to your WikiName page and start a new page titled SeeingAsACritic - followed by your initials. Develop some notes in which you consider one of the rhetorical objects below:

- [[http://www.rice.edu/ Rice University Homepage]]. Just the home page.
- [[http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/Johannes_Vermeer_%281632-1675%29_-_The_Girl_With_The_Pearl_Earring_%281665%29.jpg/419px-Johannes_Vermeer_%281632-1675%29_-_The_Girl_With_The_Pearl_Earring_%281665%29.jpg Girl with a Pearl Earring]], Vermeer, 1660.
- [[http://erhetoric.org/Erhetoric/images/ll%20bean%20fall%202013.png LL Bean Catalogue, fall 2013]]. Large image. Give it time to load.
- [[http://www.bartleby.com/106/5.html The Passionate Shepherd to His Love]], Marlow, as displayed on Project Bartleby site.
- Lyric, [[http://www.poetryfoundation.org/poem/176858 | Oh mistress mine]]. Shakespeare, //Twelfth Night//, as displayed on the Poetry Foundation page.
- [[http://forecast.weather.gov/MapClick.php?map.x=291&map.y=143&site=fgf&zmx=1&zmy=1 Forecast at a Glance Page]]
- Google page for sunlamp. (Search sunlamp on Google and consider that page.)
- [[http://en.wikipedia.org/wiki/Bemidji,_Minnesota Wikipedia entry on Bemidji, MN]]

Consider both the text other elements of the medium, in light of the apparent aim of the message. Look at

- arrangement of the text: progression from section to section, paragraph to paragraph, sentence to sentence ...
- physical arrangement of the text on the page: placement of chunks of text on the page or in the space, and implied movement from chunk to chunk
- register of the text (social and disciplinary domain or setting), style of formal, informal, semi-formal, or close to the audience or more distant. Refer to the Wikipedia entry on [[http://en.wikipedia.org/wiki/Register_(sociolinguistics) | register]]. register in text chunks and interface elements
- layout of the page: arrangement of visual elements such as text, navigation, images, links ...
- any change, movement in the object, or interaction with the object
- selection of and placement of images
- color: use or absence, placement, selection of colors. bright? muted? palette of colors.
- there may be other elements to consider. Add them. ...

Stay with this a while to start to develop a critical stance. Observations from the balcony view take some time to develop. About 500 words or so of //notes// - not an essay.

In composing your notes
- Take a critical stance - a balcony view - to consider the message you've chosen.
- Hold off on evaluation: No need to judge the artifact, its aesthetic, its purported effectiveness.
- Hold off on gut reaction: Stand outside the rhetorical interaction as an observer.
- You're not trying to explain if the object is rhetorically effective or how it works. You're aiming just to describe it.


Questions in the comments.
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