the cutting board background builds anticipation for the audience
“I extend my foodie platform to include the cutting board”
let’s face it, I’m a woman who loves to cook, so my anticipation is:
-we’re going to cook :)
clicked on my favorite food, one of the larger words in the cloud along the left side: CHEESE (perfect for the cutting board, right?)
it sees like I am going to learn about food (how to make it), and the culture (that makes it) and having seen Benny & Joon about a trillion times, (“Some cultures are defined by their cheese”) so, I click
unfortunately, it led to blog posts about food culture (cute, get the pun?) and national taco day, but alas no recipes on the home page
I go to the global navigation links, select the Bookshelf link, there are cookbooks and the Food Online link features
I admit, I only scroll down for 4-5 entries on any page,
Still wanting those cheese recipes, I went back to “cheese” and scrolled down further.
I found “I didn’t have any milk, so I used butter” then I clicked the read more link
At last, a recipe! Not for cheese, but butter is my second favorite food
I go back to the home page and check to see if I have found the pattern
The About Me does not tell the author’s name, (although most posts are made by Mark Anthony Arceno, whose name goes to the rhetor’s Google Plus social page)
The search bar stretches across and over the top of the blog itself on a white “surface”, which is on a translucent cream background. It is out of the way, but upfront.
The font unifies the page, for the entire site is the same serif font (except the host and outside entity based links and the section headers & dates)

I have found a pattern, or rather patterns. The links work in two or three basic ways.
One is: blogs about places and events, such as the Country Living Fair or Dinner at the Gastropub, these appear to populate the Home page.
Two is: blogs about cooking, with recipes, these are accessed via the word cloud)
Three is: a link to links, such as videos (More Food Online) and links/titles (Bookshelf, Food Online, Past Blogs)

blog style one:
accessed on home page,
I access the first article, “Saturday Recap” which I scrolled down to find cooking tips, like using bread crumbs to flour pan, but mostly it’s a post about a Country Living Fair (some dead links in the text, ie: Beekman 1802 Boys) with a cookbook from 1802 (links to where the book can be pre-ordered) a mention of his favourite quotes that links to his Culinary POV. His use of the European spelling signals that this is not an American author -which is clear in the author bio.

The photos do not link to anything except larger versions of themselves, in a library of photos.
The Urban Spoon logo in some of the entries links that the entry’s listing at Urban Spoon.
Under each entry is an input for “I’m Hungry” or “I’m Full” (in nonsense or mis/non Mac-coded text, as there is no definition for either term “ndflambile” or “ndfhluthi” that I can find)
Also, the tags for the article appear after each entry, making a cross reference to related articles
At the bottom, space to comment, and “Link to this Post”

blog style two: A discussion of a recipe, with a Read More link to the actual recipe.

blog style three: fairly self explanatory

I did not see any overt ads in the website.

Differences with the Little House Living website
LH Corporate advertising all over the place, links to items we can buy
LTF No ads, links to items we can buy
LH Search bar on lesser side, down the page
LTF search bar across the top
LH Mini Bio on HomePage, named on Hoe and About Pages
LTF Bio only on About Me page, never named
LH Dominant on left
LTF Dominant on right
LH & LTF Font shifts to Script for Headers, color shifts (both brown)
LH Dominant newer post on Home Page
LTF All Home Page entries are uniform in size
LH 700+ pages are listed along the bottom of main page
LTF No pages link on the bottom of Home Page
LH Mason Jar, country girl, solid color on main page, no direct connection to page/cite
LTF No logo, background is art “cutting board” as mentioned in Home Page intro
LH Key terms on right, bottom, leads to Ads (along bottom) Google searches that match terms
LTF Key terms widget for tag cloud, links to other articles of same tags

ProgressionInAWebpage2DMDSummary

The Foodie website, Learning Through Food is a cooking blog complete with recipes, that is also devoted to restaurants and cultures. The general setup of the page appeals to cooks, as its introduction explains, the rhetor creates an anticipation of learning how to cook through the blog title and his statement, “I extend my foodie platform to include the cutting board” - this is met, and thwarted in the site. To find recipes, the audience must dig a little, through the HomePage and into the tags running along the left side, near the bottom of the page. I clicked on my favorite food, one of the larger words in the cloud along the left side: CHEESE (perfect for the cutting board, right?) hoping to find cheese recipes. It sees like I am going to learn about food (how to make it), and the culture (that makes it) and having seen Benny & Joon about a trillion times, (“Some cultures are defined by their cheese”) so, I click. Unfortunately, this led to blog posts about food culture (cute, get the pun?) and national taco day, but alas no recipes on the page that came up. With a few clicks on the Read More, I was able to find some recipes, but this is clearly not the focus of the site. It is Culture oriented, with most pages bringing up restaurants, events and especially Columbus, Ohio related posts.

There is a a pattern, or rather patterns. The links work in two or three basic ways.
One is: blogs about places and events, such as the Country Living Fair or Dinner at the Gastropub, these appear to populate the Home page. Two is: blogs about cooking, with recipes, these are accessed via the word cloud). Three is: a link to links, such as videos (More Food Online) and links/titles (Bookshelf, Food Online, Past Blogs)

This makes the page something like the Little House Living page that we accessed last week. More about the culture of living (Foodie, “Simply”). It is, however, lacking in the abundant advertising on that site. There is certainly a share of links to where the reader can buy the mentioned products (organic food, cookbooks) aimed at ‘foodies’, but not the corporate advertisers in the ‘simple living’ site. But there are links to many ‘Foodie’ related sites (advertisers) like Urban Spoon.

I accessed the first article, “Saturday Recap” which I scrolled down to find cooking tips, like using bread crumbs to flour pan, but mostly it’s a post about a Country Living Fair (some dead links in the text, ie: Beekman 1802 Boys) with a cookbook from 1802 (links to where the book can be pre-ordered) a mention of his favourite quotes that links to his Culinary POV. His use of the European spelling signals that this is not an American author -which is clear in the author bio, which resides only on the About Me page.

The Little House site highlights only one article, with links to a few others, while the Food site has several of the newer posts highlighted equally on the Home Page. Each one has many links to other pages referenced by the rhetor. The key difference in these two sites is the tag cloud near the bottom left of the Foodie Home Page. Through it, the audience can access articles whose key term is tagged, and then at the bottom of that article, other articles with the same tag on the author’s page.

Notes1OctoberDMD

syllogistic
qualitative/associative
repetitive forms
sequence, progress
combined forms
conventional/genre forms
affordances syllogistically, the quote about recipes and the cutting board, and the background infers that this is a place to learn about how to cook, and cook to learn
this is more associative than direct, as the recipes are rather difficult for find. 1> there is no direct link to recipes 2> the recipes that are present do not follow genre forms, arriving in prose alone rather than list followed by instructions (prose)
spatial/temporal- repetitive form: date on the cream background, title on white over the picture (sometimes missing), sometimes an urban spoon link, then the introduction to the post, read more link, posting info, social links, feedback: like & dislike , then links to this. The cream separator splits each post.
links in the text = temporal or spatial

For3Oct

Read Ch 5 before Tues
Alternative Progression page -choose one of the two sites we looked at and list 7-10 changes that could be made to change the progression of the page, tie back to Longaker
complete by Thursday
Be concise! But be clear how they link to the readings.
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