Presentational Enthymemes In Equality


Description of the artifact


The artifact is a web page named inequality.is/real. The first page shows a green map of the continental
United States which is colored olive green. The background of the map is colored powder blue. Across the
map in varying shades of light green and yellow scroll the words, "Economic inequality is real, personal,
expensive. And it was created." Immediately upon completion of the words scrolling across the animated
looking map, an animated slim woman appears with dark skin, a light blue button up suit with white
colored arms and a black pointer, which she points at the words on the map with. Out of her mouth, like
a cartoon in a newspaper appears a small blue voice bubble with the words "we'll show you how" in white
letters. No need to click anything, you'll be directed to the "real" page automatically. The "real" page opens
on its own and a green circle shows up on a background consisting of a powder blue sky. In black writing
toward the top of the panel reads, "if it were up to you, how would you split up income between the top 10%
and the other 90%? Beneath this is a bald green and yellow vertically striped landscape. The landscape rolls
and at the horizon on the left side stands the silhouette of a city with buildings either black or several shades
of gray. On the right side of this we see what is presumably the sun coming up over the horizon. In the very
center of the image a group of people are standing in front of a pile of bags of money. The money falls in a
large pile from the green ring. One guy is dressed in a suit located at the far right of the group. The money is stacked
in the shape of a pyramid. The rest of the group are all dressed in the clothes of ordinary people: a cop,
a mailman and construction worker are easily identified. The rest are tradesmen along with two women. There
are two vertical stripes running the length of the page. One is green and the other blue. They curve to conform
to the landscape. The people are standing on the light blue stripe. When the button is dragged a percentage
is shown to depict income distribution. When the button is released, a funny noise sounds and the bags of money
fly to the proportion indicated on the button and are represented by the bags, proportionally allotted, rest
at the rich guy's feet and the ordinary peoples' feet accordingly. When the user clicks on a blue button, another
green ring appears and the black colored text now asks, "Now, how do you think America's income is actually
distributed?" After manipulating the button on the green circle and clicking the blue confirmation button,
the actual answer is shown. The process repeats and the actual amount of income distribution between the top
ten percent and the rest of us is shown. At the end of the real page, you can either find out where you fit in, or
get some context. The context shown is a bar graph colored light and dark green and red which shows the decline
decline of income share that's been lost to the top 10% since the 1970's.

After finding out where you fit in, you're taken to the Personal page. The scenery is different, but the animation
style is the same and very light pastel colors depict a row of houses and buildings is featured along with a man and
woman shaded fairly darkly in gray. Above them states, "Which gender best describes you?" The American flag is flying
above what looks like a library or courthouse. The flag is small. The water tower has a flower on it. The landscape is
barren and three trees are exactly the same. The evergreen's are light green with the exception of the one in the middle
which shows three shades of green. Lots of things influence your income; to determine this, race is now a determining factor.
Four men are shown with varying degrees of skin tone. The white guy always makes more than the black guy and
woman, and says so. Bar graphs are featured where the people are standing on a stack of money.

The expensive page features the same bland pastel colors depicting a city behind a man standing on a stack of money
that's proportional to his income. The landscape is barren and two shades of green. The buildings are shades of green, red
blue and yellow. This page proclaims that wages haven't kept up with productivity. Advancing along, a factory is shown
with a brown skinned woman holding a pointer as a people put things in boxes and bags of money representing wages
are seen beneath them. A fat cat is also shown with his wages beneath him. He is seen smoking a cigar and sitting
in his chair. As time passes the rich guy's money increases as the workers' stay fairly steady. From this page we can either
watch an animated professor explain how economic inequality was created, or we can find out how to fix it.

On the fixable page, the Capitol, Washington and Lincoln monuments are featured. Off of the dreary landscape on a seesaw
stand five workers on one side and one rich guy on the other. He weighs more than the workers. There are also five
circles bearing the titles labor standards, full employment, trade, tax fairness and financial regulation, On the right side of
this page there are three circles labeled myths, mobility, pamper the rich and education. Clicking on any of these will
display a proposal to deal with the problem

The "about this site" tab reveals the details of the Economic Policy Institute (EPI). It's non-profit. Created in 1986,
this is an advocacy group/think tank that promotes the idea of income inequality. They proclaim themselves to be
the "think tank" for the 99%. Donations are accepted. Periscope assisted EPI in making this presentation. Forgot
to say the whole thing is animated. Features aren't sharp. The website was funded by the Ford Foundation.

What can we infer about the implied rhetor?

The implied rhetor is EPI. We can infer that the implied rhetor is concerned with income inequality. They appear
to be educated and well funded to be able to hire a professional company to assist them with the construction
We can infer that they support liberal/progressive politics. They like animation and may use it to appeal to a younger crowd.
The implied rhetor supports diversity. The rhetor supports the 90%'rs - the workers. The website supports all
intellects. Easy to use, anyone can use it. These guys show a veiled dislike for rich people. "Pamper the Rich"
on the "fixable" page. They partially blame the gov't. They are inclusive and politically correct. The implied rhetor
intended for the webpage to appeal to a wide range of reading ability.

What can we infer about the intended audience?

We can infer that the intended audience is probably young. They may feel disenfranchised like the Occupy
Wall Street crowd. The intended audience is diverse, potentially spanning all races. Digging deeper into the
page, the intended audience can include labor unions and their workers. Actually, the intended audience will
more than likely be anyone that has an interest in low to middle income families, or people that fall into that
category and feel like they're not getting a fair shake. People that dislike the rich could also be a part of the
intended audience also.

The occasion

The cause of discourse is the continuing rise in income inequality. 10% of the people possess 48% of the money.

The exigence

is the acknowledgement or belief that income inequality exists. Occupy Wall Street helped make people
curious and acknowledge that there is an issue at hand.

The kind of discourse

Judicial: This occurs when the past, present and future are judged. The past is portrayed as better on the
fixable page.
Deliberative: Solutions to the problem are suggested.
Epideictic: There is plenty of blame in the contents of the webpage.

The forum and genre

The forum is the webpage. the genre could be progressive liberal. It could also be finance or even self
help or awareness.

The presuppositions

This is an American problem. Economic inequality is not good. The stereotypical rich, fat guys have all
the money. Rich people are to be scorned. White people brag about their wealth. Wealth disparity is not
your fault. You're getting screwed. People of color and women don't make as much as white males. It's the
rich people's fault in collusion with the gov't that this is happening.


There is income inequality in America, are you aware? Do you know it can be fixed?


What really works here is the simplicity of the webpage. It's interactive, the animation is about as
neutral looking as possible regarding fine detail, which doesn't incite emotion. The interactivity with the
webpage prompts the user along quickly and presents questions and answers that are short and easy to
understand. It's an oversimplification of the problem, and that's fine because part of this about awareness,
too. The emotion comes fromthe gestures and words of the animated people. Written words and numbers
get a point across, but when it's stated graphically it amplifies its significance and even seems to give the
subject more credibility. It gets some jabs in at rich white guys blame-wise for "ripping us off" and being
smug about it. It seems like the undertone of class warfare is present. The implied audience will mainly
consist of left-leaning people that probably supported Bernie Sanders and Occupy Wall Street. It certainly
isn't targeting the rich. This website is for people that are young, not wealthy, and think that there is something
holding them back in life. The everyday people are the intended audience and are represented on the website
wearing working clothes.

Presentational Enthymemes

Page one: "Economic inequality is real, personal, expensive, And it was created," written across a map of the
continental United States. That's the claim. The warrant is that economic inequality is real, personal, expensive
and created isn't good. The cap is when you are automatically taken to the real page. It points you to the first
element of the presentation to begin the argument. The datum itself begins on the real page.

Real Page: Income inequality is real. That's the claim. The warrant is that the rich people have a proportionally
larger amount of the money in America . The support is the actual distribution of income. The cap is the money
shifting to the rich guy. It gives a visual of the amount of money the rich guy actually has, and it's significantly
larger than what the working people have.

Personal Page: Claim - race and sex effect income inequality. Warrant - statistics show that minorities and women make
less than white males, all things considered. Datum - white guy always makes more money than the woman and minority
featured on the last drop-down of the personal page. Bar graph is used to illustrate this. Believe the cap could be that
when you scroll over the woman and minority's heads, a voice bubble appears and they both say, "I'm a black/woman
and I make $XX.XXX less than you.

Expensive Page: Claim - You're not getting paid for what you're worth and it's costing you. Warrant: We're no better off than we
were five years ago. Datum: On the last page of the expensive page it's shown that if wages had grown with productivity
one would be taking home a significantly higher amount of money every year. You've effectively lost that money. The two
people depicting the same person that are shown standing on the stack of money illustrate the difference between what
you actually made and what you should have made. Income inequality ripped you off, and has therefore become
expensive.

Created page: Claim - The rich guys have most of the wealth in America. Warrant - we're getting taken advantage of.
Datum: Previous figures and the rich guy on the seesaw. He is only one person but since he's so heavy with cash, he
outweighs the five workers and provides a visual representation of one guy (a small segment of society) with most of
the wealth.




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