Presentational Enthymeme Project

[These are notes. I'll present more detailed procedures in class.]

Work in pairs. Start a new page titled PresentationalEnthymeme - followed by both sets of initials.

For this project, we're going to look to the web to ID and see
how presentational enthymemes work
if we can ID caps - and to see if those caps are significant

I'll give you the page and images to look at in class.

Part 1: Description

As a pair, in your notes page:

Start with description of page and rhet situation - employ your knowledge of the recent change of the banners and a consideration of what that means in situation. Take into account what we know of co-ordinated efforts of marketing - and what we know about how uni home pages work -

Start with notes - followed by a couple of paragraphs written from those notes, one in which you describe the page, and another in which you describe the rhetorical situation. Refer to pp 12 - 13.

Then, starting with notes again, make a closer description of the selected banner image in context of the page. The banner image changes - which makes it the most salient element on the page. But the changing can also be stopped. Select one, and stop the image change.

Consider who's and what is in it, how these elements are arranged, in what setting, doing what? Can you ID the people? that is, are the people portrayed as generic or individual? How they are dressed. Consider the text overlaying the image. Describe the use of color, layout, setting, action ...

Again: from your notes, compose a paragraph or two description of the banner image, addressing the rhetorical situation enacted in it and the one in which it's placed.

Watch for patterns and anomalies.

Part 2: Analysis

Review Analysis section of the "Three Kinds of Critical Thinking" handout.

In the process of analysis, you seek to make visible the key elements and the interaction of those elements that create specific effects through a systematic approach using an explcit search model. Analysis draws on the observations you made in description as evidence for your analysis. (Stoner and Perkins, chap 3)

Analysis uses a theory as a guide, so for this one, we're using the concepts of the presentational enthymeme: claim, data, warrant - as well as those of the offices of argument: ethos, pathos, and logos. The concept terms will let us see and articulate parts and how they appear to be related to one another. The goal of the analysis will be to raise a further question about the argument that will require interpretation. When those questions surface, and we can formulate them, we'll move on to interpretation.

Review how to turn presentational enthymemes into ideational ones:

p 54: look to how the material is presented
p. 55 - 6: look to drawing out the underlying logic

Now consider the image and text to see how we might turn the presentational enthymeme into an ideational enthymeme. As it is constructed. You need to paraphrase the warrant and claim. So, start with notes listing them out:

Part 2a: Review

Restatement of the problem

Testing this idea
look to web
caps - stylistic move that summarizes the enthymeme and gives is an ideational identity - a characteristic presentation of an enthymeme?

What we're looking at and looking for
BSU home page is currently using a set of rotating images combined with text claims. The images have a characteristic appearance that identify BSU. Our question asks whether those images are functioning as an enthymeme, as an argument.

Longaker, pp. 61 - 2
"The presentational enthymeme configures the available ideational substance in a particular way.

When done effectively, the presentation guides the audience to form, in their own minds, a particular ideational enthymeme that the rhetor intends. …

By filling in the warrant (or other unstated parts) for themselves, the audience participates. They come to the conclusion through their own thinking.

Q 1
Are we seeing this? Can we identify the presentational and the ideational enthymeme of each image? Do we see a presentation that guides an audience to form an enthymeme?

Longaker, pp. 61 - 2
The presentation caps and focuses a discussion by explicitly stating a particular ideational enthymeme."

Q 2
Are we seeing this? Can we identify a stylistic move that summarizes the enthymeme and gives it an ideational identity - a characteristic presentation of an enthymeme that we can identify with the BSU site?

Other sites using a similar approach of image w/claim

Part 2b

Continue analysis. Add a section for Patterns, and observe both your own image and the others, watching for

Data seems to include

Testing our idea

Part 3

Tidy up your notes and analyses.



Exploring possibilites in the captions

sentence particles

NP made of compound + N
Hands on | learning
Real-world | relevance
Green and White | pride
American indian | heritage
A global perspective
[Global | perspective]

Caring for the earth
[-ing used as NP]

Superb, dedicated faculty
[mod - mod N]

Achieve, lead and serve
[verbal tricolon]

Focus is on nouns, and those nouns are key terms to characterize

Best decision ever

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