Nintendo Wii Fit

Fogg chapters 1 - 5: Locate a computer application, a web site, or a device that seeks to persuade (to change attitudes, behaviors, or both, including motivation, worldview and compliance [5]) not by content but by interaction.

Description

(drawing the concepts Fogg discusses in chaps 1 - 5)
Nintendo Wii Fit: An interactive fitness program that works with the Nintendo Wii system, using the TV screen, a remote, and a balance board for interaction. You use a virtual character on the screen that represents you, called a Mii. The Mii works with all of the other Wii games. Each time you turn on Wii Fit, you enter the Wii Fit Plaza. You see all of the Miis that have been added to the Wii Fit program (up to 8). You also see a large chart that maps each Miis progress toward their BMI (Body Mass Index) goal. When you want to start, you point the remote at the screen and click on your Mii character. The character is an animated cartoon person that has the physical characteristics that you give it, to look like you. When it is selected, it jumps up and pumps it's fist into the air. You are then welcomed to the program, it says "Good Morning, mom! Glad to see you back again today." Is usually asks some other random question about whether or not you've had breakfast yet or if you've noticed that another character hasn't worked out lately. Today it said, "You know, it's been a long time since I've seen Dad." It tells you how many days your Mii has been on the system (ex. mine says "This is your 112th day). It then asks if you'd like to hear a fitness tip. If you click No, it says "Well, if you ever feel like it, I'm happy to share my tips with you. Now don't forget to do your daily body test." Your personal calendar of progress pops up and you have the choice to do a body test or go right to training.

For the body test, you are asked how much your clothes weigh, and then you stand on the balance board with your feet spread equally apart and stand still for about 3 seconds, meanwhile a childlike voice counts "3,2,1, Measuring...all done." You are then shown a moving red dot which shows your shift in balance during the time and it also shows your center of balance. Then it gives you your BMI, which falls into one of 3 categories (normal, overweight, or obese). You can click on a button to view your weight. You can end your body test there or continue with a couple of more tests which are based on balance. After these tests you are presented with your Wii Fit Age.

The training excercising fall into 5 categories, Yoga (15 exercises), Strength Training (15 exercises), Aerobics (9 exercises), Balance Games (9 exercises), and Favorites (your top 10 activities with record of how many times you've done each one. Each minute of activity you do is recorded in your "Fit Credits" Bank. Each activity is scored with points or percentages and sometimes a rating like, novice, or fat burner, or torcher, finess enthusiast, depending on the activity. All activities use either the standard remote, the balance board, the nunchuck remote or a combination of the three to track your activity.

For Yoga and Strength training you have an animated personal trainer. The trainer looks like a real person, not a cartoon. The personal trainer does the excercies with you an offers a demonstration before starting. The trainer offers advice, instruction and encouragement. You are asked to keep a red dot (representing your center of balance) within an area on the screen. For the other activities you use your Mii character to run, hula hoop, do rythym boxing, play balance games (skiing, hitting soccer balls with your head, tipping an iceberg to catch fish) etc.

Microsuasion, or macrosuasion

Macrosuasion: The overall goal of the Wii Fit program is to help users reach their optimum BMI. This overall goal is persuading users to change behavior to get fit. I think Wii also uses microsuasion (smaller persuasive elements to achieve a different overall goal). The microsuasion techniques used are charting user progress, asking users to stamp the calendar on each day they do their body test, unlocking advanced features and additional excercises/games as the user spends more time or masters a skill, giving awards and fit credits, ranking scores, giving titles to your level of performance (like fitness enthusiast) and using encouragement and praise.

Analysis

(drawing the concepts Fogg discusses in chaps 1 - 5)

Place the location or site on the functional triad (chap 2)

The Wii Fit program fits into each corner of the triad, but I would say it rests mostly on the Social Actor side.

Use Fogg's concepts to explain how the app persuades

Tools:


Medium:


Social Actors:


If appropriate, spend a paragraph or two discussing ethical concerns - if you have such concerns
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