Analysis
  • identify the parts of the messages and the relationships between the parts
  • use the concepts and terms of the search models you're applying
  • and the results of your description
  • record your thinking
  • name the elements
  • look for patterns in the elements
    • patterns of repetition
    • patterns of sequencing
    • patterns of omission
    • anomalies to patterns
    • patterns of relationships
  • the purpose is to reveal how the messages work in context by revealing relationships not immediately apparent
  • statements of analysis are more or less factual, and can be proven with evidence from the message

The end of analysis may feel unfinished, leaving you thinking "So what?" That's where interpretation starts, addressing what it means that the rhetor has made particular rhetorical choices and used the devices you revealed in analysis.
Description
  • record your observing
  • neutral language
  • balcony view
  • leads to a characterization
  • describe both text and context
    • specific circumstances
    • similar circumstances and similar messages
    • relation of rhetor and audience
  • statements of description are factual and can be agreed on with evidence from the message

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