Revision history for NotesOnBSUWebProseMCM


Revision [931]

Last edited on 2008-02-28 07:57:54 by MorganAdmin
Additions:
- the prose of the panes is marked by catechresis in the form of sprung or odd metaphors, fragments, unusual sets of agents and agencies.
Deletions:
- the prose of the panes is marked by catechresis in the form of sprung or odd metaphors, fragments, unusual set of agencies


Revision [930]

Edited on 2008-02-28 07:57:07 by MorganAdmin
Additions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have, reverses agent and agency: Ideas don't explore people's potential; people explore ideas and by doing so (perhaps) explore their full potential. In this phrasing, ideas are active, agents, even proactive.
The sprung phrasing is a form of catachresis. Being notable, this might be the way the prose is moving readers to interpret it as (typically?) poetic.
++''Perhaps the writers are reaching for the poetic, poorly?''++
Deletions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have, reverses agent and agency: Ideas don't explore people's potential; people explore ideas and by doing so (perhaps) explore their full potential. In this phrasing, ideas are active, agents, even proactive.


Revision [929]

Edited on 2008-02-28 07:54:22 by MorganAdmin
Additions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have, reverses agent and agency: Ideas don't explore people's potential; people explore ideas and by doing so (perhaps) explore their full potential. In this phrasing, ideas are active, agents, even proactive.
Deletions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have, reverses agent and agency: Ideas don't explore; I explore ideas. In this phrasing, ideas are active, agents, even proactive.


Revision [928]

Edited on 2008-02-28 07:52:58 by MorganAdmin
Deletions:


Revision [927]

Edited on 2008-02-28 07:52:49 by MorganAdmin

No Differences

Revision [926]

Edited on 2008-02-28 07:52:33 by MorganAdmin
Additions:
=== a few tentative analytical generalizations ===
- the prose markedly shifts from the panes to the landing pages, from the mock-poetic to the traditional news/informational - from the epideictic to the deliberative/forensic
- the prose of the panes is marked by catechresis in the form of sprung or odd metaphors, fragments, unusual set of agencies
- prose in the panes is marked by a claim to reciprocity, especially in the verbs ''need to look at this more''
- prose on the landing pages appears informational, but the claims are generic, even though they are presented as substantive.
- in the prose on the landing pages, figures and shifts to formal speech stands out (in the Alum page).

----
But a close look at the claims shows they aren't very big, and while not un-trustworthy, they aren't very specific, either. generic claims - with some carefully placed and worded qualifiers -
- Students enjoy one of the most active outdoor recreations centers in the country.
In these sections, the formal shift in prose stands out - from the Alumni page
Deletions:
But a close look at the claims shows they aren't very big, and while not un-trustworthy, they aren't very specific, either. weasel words -
- Students enjoy one of the most active outdoor recreations centers in the country,
In these sections, the formal shift in prose stands out -


Revision [922]

Edited on 2008-02-28 07:39:10 by MorganAdmin
Additions:
This strikes a more traditional relationship between reader and rhetor. Places reader as an outsider, new to BSU, reading about BSU. The prose uses the authoritative institutional ethos to inform (rather than influence) the reader. This is more the voice of the communicator, the factual voice constructed to trust for objectivity, completeness, fairness.
Deletions:
This strikes a more traditional relationship between reader and rhetor. Places reader as an outsider, new to BSU, reading about BSU, who is using the authoritative institutional ethos to "inform" the reader. This is more the voice of the communicator, the "factual" voice constructed to trust.


Revision [920]

Edited on 2008-02-28 07:35:55 by MorganAdmin
Additions:
== alternative read: dialogia - heteroglossia ==
might be read as a mix of two terminologies (mainly verbs?)
Deletions:
== dialogia - heteroglossia ==
might be read as a (awkward?) mix of terminologies (mainly verbs?) from


Revision [919]

Edited on 2008-02-28 07:34:47 by MorganAdmin
Additions:
More sprung metaphors (catachresis from another angle) -
esp the cultivates > link tints the idea of //link// with organic overtones, then with //prosper and enrich// with business overtones.
Deletions:
More sprung metaphors that use the tenor to tint the meaning of the vehicle -
esp the cultivates > link tints the idea of link with organic overtones.


Revision [918]

Edited on 2008-02-28 07:31:47 by MorganAdmin
Additions:
== Pattern: Sprung agencies, metaphors, and syntax ==
== catachresis: sprung metaphor ==
mixed with
Not sure if the placement of the text and the relation of text and image mutes the poetic language or raises it.
Deletions:
== Pattern: Sprung agencies, metaphors, syntax ==
== catachresis ==
The placement of the text and the relation of text and image mutes the poetic: we are not supposed to acknowledge the text as poetic so much as a voice over for a film.


Revision [880]

Edited on 2008-02-26 10:50:03 by MorganAdmin
Additions:
Panes refers to we, us, the university as a whole. But the distinction between reader and "we" is unclear, ambiguous. Might come of false deixis. Might come of sentences with ambiguous agents and agency, which looks like disjunction between subject and verb, and some delayed comprehension in modification -
- Strengthening the bond ... enables us to discover and engage with the larger world.
More sprung metaphors that use the tenor to tint the meaning of the vehicle -
shedding light > we pursue > we elevate
strengthening the bond > enables us to discover and engage
== catachresis ==
The use of a word in a context that differs from its proper application.
This figure is generally considered a vice; however, Quintilian defends its use as a way by which one adapts existing terms to applications where a proper term does not exist. (Silva Rhetorica)
- elevate awareness
- cultivates the link
== dialogia - heteroglossia ==
might be read as a (awkward?) mix of terminologies (mainly verbs?) from
- language of education: shedding light, cultivates, the unknown, awareness
- language of business or management: the link, prosper and enrich, enables, engage, elevate
== accompanying images ==
The placement of the text and the relation of text and image mutes the poetic: we are not supposed to acknowledge the text as poetic so much as a voice over for a film.
As a claim, that's dubious, so it moves towards the poetic interp for a truth. It also replicates the catachresis.
But a close look at the claims shows they aren't very big, and while not un-trustworthy, they aren't very specific, either. weasel words -
Deletions:
Panes refers to we, us, the university as a whole. But the distinction between reader and "we" is unclear, ambiguous. Might come of false deixis. Might come of sentences with ambiguous agents and agency, which looks like disjunction between subject and verb, and an ambiguity in modification -
Is it -
and ideas
that explore our full potential to shape the future.
or
It's the latter (S-V agreement disambiguates).
- Strengthening the bond between diverse cultures, our welcoming, intimate environment enables us to discover and engage with the larger world.
Some slightly sprung metaphors that use the tenor to tint the meaning of the vehicle -
shedding light > we elevate
As a claim, that's dubious, so it moves towards the poetic interp for a truth.
But a close look at the claims shows they aren't very big, and while not un-trusted, not very specific, either. weasel words -


Revision [868]

Edited on 2008-02-26 09:51:30 by MorganAdmin
Additions:
=====notes on the BSU web text=====
BSUFrontPageAndLandingPageTexts2008
=== The poetic: the sermonic ===
The poetic is prose that systematically departs from the everyday so to declare itself a special kind of prose for a special occasion. It calls attention to itself as prose, often to be memorable - although that can fail as the prose calls attention to the speaker or to the prose itself.
The poetic suits the epideictic / ceremonial genre of prose but also pulls the epideictic out of the mainstream ceremonial.
=== The home page panes ===
Panes refers to we, us, the university as a whole. But the distinction between reader and "we" is unclear, ambiguous. Might come of false deixis. Might come of sentences with ambiguous agents and agency, which looks like disjunction between subject and verb, and an ambiguity in modification -
== Reciprocity ==
== Pattern: Sprung agencies, metaphors, syntax ==
''Look at these departures in more detail.''
== Set of panes is sermonic prose ==
=== Main texts ===
== Characteristics of the texts ==
Refers to BSU as "our".
This strikes a more traditional relationship between reader and rhetor. Places reader as an outsider, new to BSU, reading about BSU, who is using the authoritative institutional ethos to "inform" the reader. This is more the voice of the communicator, the "factual" voice constructed to trust.
Part of the construction is done to conceal or naturalize the voice/ethos. This is not the poet of the home page, and it's not a supposed to be a rhetorically shaped presentation.
But a close look at the claims shows they aren't very big, and while not un-trusted, not very specific, either. weasel words -
Deletions:
My notes on the BSU web text
The poetic is prose that departs from the everyday so to declare this is a special kind of prose for a special occasion. It calls attention to itself as prose, often to be memorable - although that can fail as the prose calls attention to the speaker or to the prose itself.
The poetic fits with the epidecitic type of prose this is.
Panes refers to we, us, the university as a whole. Distinction between reader and "we" is unclear, ambiguous. Might come of false deixis. Might come of sentences with ambiguous agents and agency, which looks like disjunction between subject and verb, and an ambiguity in modification -
Pattern: Sprung agencies, metaphors, syntax
Look at these departures in more detail -
First set of panes is sermonic prose
Main texts
refer to BSU as "our". More traditionally, reader is an outsider, new to BSU, reading about BSU.
This is more the voice of the communicator, the "factual" voice constructed to trust.
A close look at the claims shows they aren't very big, and while not un-trusted, not very specific, either. weasel words -


Revision [866]

Edited on 2008-02-26 07:58:37 by MorganAdmin
Additions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have, reverses agent and agency: Ideas don't explore; I explore ideas. In this phrasing, ideas are active, agents, even proactive.
Deletions:
"ideas that explore our full potential" gives agency to ideas that ideas don't have. In this phrasing, ideas are active, agents, even proactive.


Revision [865]

Edited on 2008-02-26 07:57:40 by MorganAdmin
Additions:
It's the latter (S-V agreement disambiguates).


Revision [863]

The oldest known version of this page was created on 2008-02-26 07:50:32 by MorganAdmin
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