Sabrina, Anne and Jenny and Petra


On the paper are two pages of a product insert. On page one the product is introduced. Moleskine Legendary Notebooks.
Below the name of the product is a list of adjectives. Culture, imagination, memory, travel and personal identity. Paragraph one on page one contains 34 words explaining what Moleskine notebooks are and what they may be used for.
Below paragraph one the company website is listed. The 2 lines of the brand name are set apart and related to each other.
Below the website is another paragraph. It is labeled Quality Control. There are five sentences, 56 words. This paragraph explains that each Moleskin notebook is handmade and given an identification number. It suggests visiting the website if the quality of the notebook is defected somehow. This paragraph contains simple sentences. Ex: " You will find your notebook identification number in the back pocket. Keep it safe".
Page two is made up of four paragraphs. Paragraph one has three sentences and 120 words. It contains declarative sentences. Ex: "The Moleskine notebook is the heir and successor to the legendary notebook used by artists and thinkers over the past two centuries.." Paragraph one on page two lists a brief history of the Moleskine notebook.
Paragraph two on page two contains five sentences and 115 words. This paragraph is made up of compound and declarative sentences. Ex: " The notebook was Bruce Chatwin's favorite and it was he who called it "moleskine" and Chatwin set about buying up all the notebooks that he could find before his departure for Australia , but they were still not enough".
paragraph three contains three sentences and 71 words. It contains compound and complex sentences. Sentence one is compound and sentence two is declarative. Sentence three of paragraph three might be declarative.
Paragraph four has five sentences and 115 words. Sentence one seems to be a declarative one, as well as sentence two. The paragraph is talking about the symbolic importance of the moleskine notebook.


This paper has Proper expression right away by starting with the title, "Moleskine, Lengendary Notebooks." We believe this to be a fossil metaphore because we know it is one of the oldest notebooks created, so it seems to be a believeable/true statement. Other expamples of proper expression throughout this piece include: "A family of" -which we know this means belonging to a group of, and "brought it back to life"- which we also know means it came back around.
There is a good example of figured expressions that we were able to locate in the third paragraph, "A battery that stores ideas and feelings, releasing its energy over time." This is a figure of speech and we can identify that.
Examples of Achaism throughout this piece include: "Avant-garde", "literary pedigree", "heir", and "successor". All of these terms are of the old world, yet we can identify with their meaning in the piece.
There is code-switching done in this piece, "They represent around the world, a symbol of contemporary nomadism, closely connected with the digital world through a network of websites, blogs, online groups, and virtual archives". By doing this, they represent the notebook as digital media to appeal to modern day journalists/writers.


In the introduction sentences of the paper, we see examples of plain style. The words are direct and to the point. Clearly stated and use familiar language for all to understand.
The first and second paragraphs of the body of the text are examples of middle style. They speak artistically/poetically about the history of the Moleskine notebook. This attracts the reader and draws them in, leading them to want more.
the third paragraph is an example of grand style because it persuades the reader to buy and use their product, the Moleskine notebook. They urge that it is multi-faceted and it appeals to all who buy it.
The fourth and final paragraph is an example of Qualitative style because it sums up the Moleskine notebook itself. It makes the reader feel that he/she should own a Moleskine notebook to better themselves and their work. It gives description but allows the reader/user to feel a certain way without saying to much.

Rhetorical Situation

Exigence is the actual purchase of the notebook. Epideictic discourse is used to unify attitudes, values and beliefs of the makers and consumers of a Moleskin notebook.
The literal users guide inside the purchased notebook is the forum. The rhetor is using somewhat grand style to ingratiate the consumer into a larger community of like-minded, nomadic people. A command "Keep it safe" in the Quality Control section of the piece shows authority on the product. The history section contains instances of presuppositions, for example the use of the names of van Gogh, Picasso, Hemingway, Chatwin aims to associate the new owner of a Moleskin with these famous people. It is emotionally charged with phrases such as "capturing reality", "the artistic and avant-garde", and "a symbol of nomadism."

As another group mentioned, the rhetor could either be the marketing team or the CEO themselves. It was written with passion, knowledge and a sense of ownership of Moleskin. Pride is a predominant emotion in the word choices and structure of the piece.

Part Two

Paragraph One

Paragraph Two

The style of the paragraph is epideictic. It is giving praise to the Moleskine notebook and celebrating how wonderful it is. An example of this is as follows: "The notebook was Bruce Chatwin's favorite, and it was he who called it "moleskine."
*Ethos: We see the use of ethos in the sentence, "In his book, The Songlines, Chatwin tells the story of the little black notebook:..." We can believe this to be true.
*Pathos: We see the use of pathos in the sentences, " was he who called in Moleskine," and , "Le vrai moleskine n'est plus are the lapidary words he puts into the mouth of the owner of the stationary shop in Rue de l'Anceienne Comedie where he usally purchased his notebooks." Both these lines present cause of emotion and it us up to the reader to see the otherside and make sense of it.
*Logos: We see the use of logos in the sentences," In the mid-1980's, these notebooks became increasingly scarce, and then vanished entirely". And, "Chatwin set about buying up all the notebooks that he could find before his departure for Australia, but there were still not enough." Both of these sentences set up reason for us to believe that they were hard to come by.

*patterns of repetition: Saying that the Moleskine notebook went scarce. Then repeating that Chatwin couldn't find enough notebooks before he departed for Australia.
* patterns of sequencing: This paragraph seems to be written in cronological order. It starts with stating a date, "1980's", then states the date, "1986".
*patterns of omission: They left out information about the family of the little shop who owned the shop where Chatwin bought the notebooks.
*anomalies to patterns: Didn't find any.
*patterns of relationships: Relationship between Chatwin and the Moleskine notebook, aka the little black notebook, brought up frequently in this paragraph. Alluded to the fact that he liked it a lot a few times.

*Figures of speech and thought: The only one I could find was, "...these notebooks became increasingly scarce, and then vanished entirely." This line is an example of Synecdoche. Also the term, "little black notebook" could be perceived as a metaphor.
Pathos/logos/ethos?: family owned business rather than private owned business.

Paragraph Three

The paragraph consists of three sentences and approximately 90 words. All three sentences are running and explanatory. The first sentence reflects ethos as the fact that in 1997 Milanese publisher brought the notebook back to life. The colon in sentence three shows presuppositions - personal identity. Sentence three is an example of circumlocution.
Patterns: Much of the piece is beset with magniloquent verbiage (Longaker, 141) The verbiage used is quite over the top for describing a simple notebook as in sentence one, "legendary ", "extraordinary", "indispensable".

Personification occurs in sentence two, "Moleskine notebooks have resumed their travels", and in sentence three " capturing reality", "glimpsing and recording details", "a battery that stores ideas.... releasing its energy.." Sententia is used throughout the paragraph by proposing that this is deep wisdom, fundamental truth, or traditional belief. (Longaker, 154). It proposes the idea of uniqueness and that you too, can belong to an elite group of people by owning this notebook. The use of the word
this notebook instead of thenotebook gives the allusion that it is not just a bound group of papers but a valued travel companion.

Paragraph Four

“Today, Moleskine is synonymous with culture, imagination, memory, travel, and personal identity - in both the real world and the virtual world. It is a brand that identifies a family of notebooks, journals, diaries, and innovative city guides, adapted to various functions. With the diverse array of page formats, Moleskine notebooks are partners for the creative and imaginative professions of our time. They represent, around the world, a symbol of contemporary nomadism, closely connected with the digital world through a network of websites, blogs, online groups, and virtual archives. With Moleskine, the age-old gesture of taking notes and doing sketches - typically analogue activities - have found an unexpected forum on the web and in its communities.”

This text is of epideictic style. The first line of the paragraph starts with the word “today” meaning, in the present. Sentence three ends with the words “of our time’’ again, indicating the present. It a pathos appeal, using the notebook as representation of peoples character and emotions. An example is shown in sentence one where it states that ““Moleskine is synonymous with culture, imagination, memory, travel and personal identity.” The entire paragraph reiterates the fact that the notebook is associated with a certain type of personality; adventurous, imaginative, creative and despite their longstanding business, they are still in step with the times. “They represent around the world, a symbol of contemporary nomadism, closely connected with the digitial world.”
Ethos appeal- it is all opinion of what the notebook means to those use it.
Logos- by personifying the notebook, it is assumed that by using the notebook, you too embody the same characteristics.

Patterns of Repetition- the notebooks is personified by what is has come to mean and represent to the consumers.
Patterns of Sequence- it could be from what the notebook has come to represent to where it is heading in the future in regards to the web.
Patterns of omission- any sort of fact. It is an opinion. Dates and times.

Figures of Speech:
-Synecdoche (whole for part) in sentence two “identifies a family of notebooks, journals, diaries and innovative city guides”
-Periphrasis (substitution of many words for one) Sentence three ‘’digital world through a network of websites, blogs, online groups and virtual archives”
-Allegory (expansion of metaphor) The whole paragraph. Unless I am not understanding ‘’allegory’’ correctly.

The paragraph appropriate. The language used to describe the notebook family as of today is correct to the situation. It is describing what moleskine has come to represent to consumers over the years and how they are looking towards the future. It could be in the style of correctness but it uses more language than necessary to describe what the notebook means to the consumers.
There are no comments on this page.
Valid XHTML :: Valid CSS: :: Powered by WikkaWiki