Moleskine Marketing Text

Part 1: Description

Create a heading on your page for Description.

You're seeking to get an overall sense of the style first, and then will return to the text to analyze the details. So start with description.

Describe the rhetorical situation, again by standing outside of it looking in. Refer to Longaker or KairosAndTheRhetoricalSituation. As always, your description needs to be neutral, fair, complete. You will have to infer some of the rhetorical situation that the rhetors of this text imagined and worked in.

Describe the text. Be neutral, fair, complete. Stand outside the rhetorical interaction. Disappear. To describe a text like this, you'll need to catalogue


After you have catalogued the sentences, move towards characterizing the text along stylistic lines

Start as a group, then distribute the work as you see fit.

Report on what you have found so far. Refine those observations with the comments of others.

Part 2

The focus is still on describing the text, even though you are probably characterizing it more and more. Return to the text.

Take a moment to decide what type of text you have here. Draw on your description so far to help you out.

Take another moment to consider the presence and use of appeals. Again, draw on your description of the text to substantiate your claim.

Watch for and consider patterns you see operating.

Review Figures of Thought and Speech (144 - 156).

Return to the Moleskine text to locate and catalog figures. Comb it closely and multiple times. As always, you're watching for patterns rather than one-offs. See if there's a distribution of figures through the text, or a dominance of one type of figure, or a regularity of other sorts. Record the use of figures as a kind of catalogue:

After you have cataloged the figures, review Virtues of Style (pp 138 - 141), and draw up some notes on how this text suits (or doesn't suit) Clarity (four features), Correctness, Appropriateness, and Distinction.

Go on to MoleskineMarketingPart3

- characterize the type of style as plain, middle, or grand (pp 161 ff), and qualitatively (pp 165 ff).

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