Revision history for MemesChaps5to7


Revision [27949]

Last edited on 2017-11-07 05:57:08 by MorganAdmin
Deletions:
======Chapter 5======
-virality- word of mouth passing the message from person to person
- 3 key attributes to virality
-person to person mode of diffusion
- great speed-enhanced by social media platform
- broad reach, achieved using multiple networks
- viral and mematic are two opposite ends of a spectrum
- 3 fold spectrum
-1) viral- a single cultural unit spread by multiple agents viewed by millions
- 2) founder-based meme- often a specific text, image, video
- 3) egalitarian meme- many variations that seem to have evolved simultaneously without a founder
- internet memes and virals are 2 separate modes of engagements rather than passive versus active formulations
- two antithetic framings of communication
-communication as transmission
- likens the movement of goods or people in space to the spread of information through mass media
- mainly a process of imparting information in the hope of augmenting the spread and effect of the message
- effectiveness is getting message through the masses without disturbance
- communication as ritual
-not so much imparting the information as the construction and representation of shared beliefs
- reach is not easily traceable
- study on memes mostly focuses on work with communication as ritual
======Chapter 6 ======
=====what makes content "viral"=====
-positivity (and humor)
-people are more likely to share positive, surprising, interesting, or useful things
- social media use shows self-representation
- provoking "high arousal" emotions
- positive arousal is found in awa stories: pieces that elevate feelings greater than ones self
- anger reactions also leads to sharing
- packaging
-clear and simple is better than complex
-prestige
-relates to users knowledge about contents source
- the more popular the source the more it gets spread
- positioning
- things being centrally located seems to work best
- it can also be about the location of people spreading the information
-participation
-success could be assisted if you don't just pass through the piece but actually do something with it
=====what makes content memetic=====
-some virals don't make it into the meme world
- memetic videos
-has multiple focuses
-1) ordinary people
-user generated videos are most often gain more derivatives
- viewers may feel they are more approachable than celebrities
- 2)flawed masculinity
-men did a large number of the looked at videos
- 3)humor
-humor made many memes successful
- 2 types of categories, quirky and situational humor & biting social commentary
-first category is most popular
- 6 attributes on prominence of humor
- playfulness
-people intend to be funny
- incongruity
-unexpected cognitive encounter between 2 in-congruent elements
- simplicity
-most videos had few people, no editing , and no over the top backdrop
- enables people to easily imitate the video
- repetitiveness
-goes hand in hand with simplicity
- enhances memorability
- whimsical content
-bad texts makes good memes
- memetic photos
-juxtaposition
- something that sticks out
-frozen motion
-images have the people in the middle of an action
=====viral and memetic promoters: commonalities and differences=====
-the two are not coextensive
- the things that drive you to share might not drive you to imitate and remake it
- 3 groups of success factors both viral and memetic content, viral content only, memetic content only
-3 features related to both memetic and viral success: simple packaging, humor, and participation tools
======Chapter 7======
-meme genres- socially recognized types of communicative action
- genres share structures, stylistic features, themes, topics, and intended audiences
- meme genre plays an important role in the construction of group identity and social boundaries


Revision [27773]

Edited on 2017-10-28 12:46:57 by RebeccaCarvell
Additions:
======Chapter 7======
-meme genres- socially recognized types of communicative action
- genres share structures, stylistic features, themes, topics, and intended audiences
- meme genre plays an important role in the construction of group identity and social boundaries


Revision [27769]

Edited on 2017-10-28 12:35:20 by RebeccaCarvell
Additions:
-juxtaposition
- something that sticks out
-frozen motion
-images have the people in the middle of an action
=====viral and memetic promoters: commonalities and differences=====
-the two are not coextensive
- the things that drive you to share might not drive you to imitate and remake it
- 3 groups of success factors both viral and memetic content, viral content only, memetic content only
-3 features related to both memetic and viral success: simple packaging, humor, and participation tools
Deletions:
-


Revision [27767]

Edited on 2017-10-28 11:58:00 by RebeccaCarvell
Additions:
-bad texts makes good memes
- memetic photos
-


Revision [27765]

Edited on 2017-10-28 11:50:01 by RebeccaCarvell
Additions:
- 6 attributes on prominence of humor
- simplicity
-most videos had few people, no editing , and no over the top backdrop
- enables people to easily imitate the video
- repetitiveness
-goes hand in hand with simplicity
- enhances memorability
- whimsical content
Deletions:
- 3 attributes on prominence of humor


Revision [27764]

Edited on 2017-10-28 11:36:57 by RebeccaCarvell
Additions:
-user generated videos are most often gain more derivatives
- viewers may feel they are more approachable than celebrities
- 2)flawed masculinity
-men did a large number of the looked at videos
- 3)humor
-humor made many memes successful
- 2 types of categories, quirky and situational humor & biting social commentary
-first category is most popular
- 3 attributes on prominence of humor
- playfulness
-people intend to be funny
- incongruity
-unexpected cognitive encounter between 2 in-congruent elements


Revision [27760]

Edited on 2017-10-28 11:13:35 by RebeccaCarvell
Additions:
-has multiple focuses
-1) ordinary people
Deletions:
-


Revision [27753]

Edited on 2017-10-28 10:57:18 by RebeccaCarvell
Additions:
-success could be assisted if you don't just pass through the piece but actually do something with it
=====what makes content memetic=====
-some virals don't make it into the meme world
- memetic videos
-


Revision [27752]

Edited on 2017-10-28 10:48:17 by RebeccaCarvell
Additions:
-participation


Revision [27751]

Edited on 2017-10-28 10:46:13 by RebeccaCarvell
Additions:
- it can also be about the location of people spreading the information


Revision [27749]

Edited on 2017-10-28 10:33:56 by RebeccaCarvell
Additions:
-clear and simple is better than complex
-prestige
-relates to users knowledge about contents source
- the more popular the source the more it gets spread
- positioning
- things being centrally located seems to work best
Deletions:
-


Revision [27748]

Edited on 2017-10-28 10:01:50 by RebeccaCarvell
Additions:
- positive arousal is found in awa stories: pieces that elevate feelings greater than ones self
- anger reactions also leads to sharing
- packaging
-
Deletions:
-


Revision [27746]

Edited on 2017-10-28 09:55:20 by RebeccaCarvell
Additions:
- study on memes mostly focuses on work with communication as ritual

======Chapter 6 ======
=====what makes content "viral"=====
-positivity (and humor)
-people are more likely to share positive, surprising, interesting, or useful things
- social media use shows self-representation
- provoking "high arousal" emotions
-


Revision [27741]

Edited on 2017-10-28 09:30:48 by RebeccaCarvell
Additions:
- two antithetic framings of communication
-communication as transmission
- likens the movement of goods or people in space to the spread of information through mass media
- mainly a process of imparting information in the hope of augmenting the spread and effect of the message
- effectiveness is getting message through the masses without disturbance
- communication as ritual
-not so much imparting the information as the construction and representation of shared beliefs
- reach is not easily traceable


Revision [27739]

The oldest known version of this page was created on 2017-10-28 09:03:51 by RebeccaCarvell
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