Chapter 1: Introduction

Meme: (Richard Dawkins 1976) Intertextuality: The shaping of a texts meaning by other texts Image macro: a photographic image on which a humorous caption or catchphrase has been digitally superimposed.
Academic (skeptic) discourse vs popular (enthusiastic) discourse
"Web 2.0 applications, memes diffuse from person to person, but shape and reflect general social mindsets."
Internet memes: a group of digital items sharing common characteristics of content, form, and/or stance
: that were created with awareness to each other
: that were circulated, imitated, and/or transformed via the Internet by many users
Web 2.0 refers to World Wide Web websites that emphasize user-generated content, usability (ease of use, even by non-experts), and interoperability (this means that a website can work well with other products, systems, and devices) for end users.

Chapter 2: A Telegraphic Biography of a Conceptual Troublemaker

Memeplexes: coadapted meme complexes
Meme= mimema (something which is imitated)
memetics: the theoretical and empirical of memes, potential to become a meme "Internet memes can be treated as (post)modern folklore, in which shared norms and values are constructed through cultural artifacts such as Photoshop images or urban legends."

Chapter 3: When Memes Go Digital

Successful memes: longevity, fecundity, and copy fidelity
(how long it lasts, number of copies made, the copy's accuracy)

Three items necessary for digital culture analysis :
  1. a gradual propagation from individuals to society
  2. reproduction via copying and imitation
  3. diffusion through competition and selection
Memes come through a micro basis but have a macro impact
Memes reproduce through imitation or "repacking". This is not always necessary in order to keep the meme alive because forwarding and sharing is so common.
Mimicry: the redoing or recreation of a meme
Remix: requires something like Photoshop, a form of editing the original
Shifman argues that we now live in a hypermemetic world. "Uploaders" of the memes contributes to this aspect. Memes shared with the public then become a person branding for whoever created or posted it.
"In an era marked by "network individualism", people use memes to simultaneously express both their uniqueness and their connectivity"
Memes and Contemporary Digital Culture: initial prisms

Chapter 4: Defining Internet Memes

Mentalist driven: memes are ideas or pieces of information that reside in the brain (ideas like the alphabet or games), memes are idea complexes and meme vehicles are their tangible expressions.
Behavior driven: memes are behaviors and artifacts rather than ideas
Inclusive memetic approach: the version ones brain creates
Memetic dimensions: several aspects that people may imitate, understanding memes as groups of content units with common characteristics
Three dimensions: content, form, stance
Combining these three ideas, Shifman defines an internet meme as such: "While all parody includes some kind of imitation, it is important to note that not all imitation are parodies."

There are no comments on this page.
Valid XHTML :: Valid CSS: :: Powered by WikkaWiki