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WhatMakesAMemeRhetoricallySuccessfulPaper

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Argument

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A definition of rhetoric
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

Elements of the rhetorical situation in detail
  • immediate occasion
    • exigence
    • issue
  • types of discourse that can be used to address the situation
    • judicial - to make judgements on the past
    • deliberative - to consider for the future
    • epideictic - to praise or blame, celebrate, in the present
  • forum and genre in that forum
  • historical and cultural context in which the immediate occasion exists
    • presuppositions are part of this cultural context that are (more or less) shared by rhetor and listener

Elements of Electronic Rhetoric

ENGL 3179-5179 Fall 2005 - Fall 2017

Archived

I am no longer teaching the course. You are welcome to have a look and use or adapt what's useful. But sh/are:CC Some rights reserved: free to share and remix, but attribute and share alike.

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