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Getting Started



A definition of rhetoric
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

Elements of the rhetorical situation in detail

Elements of Electronic Rhetoric

ENGL 3179-5179 Fall 2017


I am no longer teaching the course. You are welcome to have a look and use or adapt what's useful. But sh/are:CC Some rights reserved: free to share and remix, but attribute and share alike.
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Dec 5

A meme is not a single artifact but a group of artifacts with shared characteristics of imitation. We are interested in memes as rhetorical artifacts, created in response to a common, shared rhetorical situation that is capped by the meme. p 39

Shifman defines memes and details the shared characteristics - memetic dimensions - she sees operating in them. Then presents an example of how to roughly analyze how those shared characteristics are spread by imitation. Her terms of analysis
  • content
  • form
  • stance
    • participation structures
    • keying
    • communicative function


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