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A definition of rhetoric

Here's a fairly modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

Describing
Situation
  • occasion
  • exigence
  • the type of discourse: forensic, deliberative, epideictic
  • forum and genre
  • cultural and historical context
  • presuppositions of shared ways of thinking

Message
  • page layout
  • page flow
  • text flow
  • navigation
  • text
    • paragraphs
    • sentences
    • register

Reference

Elements of Electronic Rhetoric

ENGL 3179/5179
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At this point, we bring back in to consider how this style - these stylistic moves - work to do what in this particular situation.

To finish up: move to interpretation: write a couple of paragraphs in which you use your annotating and cataloging to consider


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