Elements of Electronic Rhetoric:Elements of E-Rhetoric

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Social Networking at Glastonbury Festival, 2007, via BBC Glastonbury Music Festival 2007, via BBC

Rhetorical messages: messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions. (6)
Aim of method: to show how specific messages are constructed to do that.

Elements of Electronic Rhetoric

ENGL 3179/5179

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Thurs 7 Feb

Chap 3: Method
in class exercise in method: http://www.bemidjistate.edu: four panes

for Tues 12 Feb

Return to http://www.bemidjistate.edu: four panes. Continue your description until you can characterize the page and panes we've been looking at in a paragraph or two. Then go on to draw up some notes in which you analyze the same material. Draw on some rhetorical concepts to guide your seeing. My class notes give you three possible concepts to use; they are NotesOnBSUWeb2008MCM here

Finally, draw on your description and analysis to create an interpretation of 2 - 3 paragraphs. Draw on chap 3 to help. Your interpretation will be provisional, but a nice stopping point for now.

Finally, read chap 4: Description

Tues 12 Feb

debrief on first pass at description

aim: to characterize the elements of the message
method: process of working through the details to reach a characterization of those essential elements
systematic, methodical, thorough, learned
creates the ground for analysis

chap 4: collective notes on describing context

Thurs 14 Feb

A first pass at analysis
more data: the BSUHomePageText2008 - the text of the top-level panes
group discussions on text-context interaction in the four panes so far
additional pages: category landing pages
for Tues 19 Feb, read chap 5: Analysis, and start work in developing an analysis of the growing set of pages. Please try to start early so I can see how things are going over the weekend. I look in on Saturday and Sunday mornings.
Bring in the category landing pages of the new BSU web site: Admissions | Academics | Campus Life | Offices | Alumni & Foundation | News & Info. Most of these have a common page design, similar to the banner we've been looking at, but slightly different. We'll sketch that out in class. Focus your description and analysis on the banner text, the text on the left side of the page and the headings and link names on the right of each page.
On the wiki, apply methods of description and analysis to growing collection of pages. You can add your notes to your WebProject page, or create another page of description and analysis linked off that page or in parallel to that page.
For your developing analysis, use the concept of rhetorical patterns (79 ff) to begin to articulate the relationships you are seeing between the parts of the message.
Track your thinking by recording both your description notes and your analysis notes.

I'll be looking in this weekend and may leave (supportive, helpful) comments on your pages.

Tues 19 Feb

Chap 5: Analysis, leading to group analysis for Tues, 26 Feb

Thurs 21 Feb

Read chap 9 through pp 157
in class work on group analysis
assign interpretive project for BSU Web

Tues 3 Mar

present analysis

Thurs 5 Mar

present interp

on deck

Participants

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