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A definition of rhetoric
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

  • occasion
  • exigence
  • the type of discourse: forensic, deliberative, epideictic
  • forum and genre
  • cultural and historical context
  • presuppositions of shared ways of thinking

  • page layout
  • page flow
  • text flow
  • navigation
  • text
    • paragraphs
    • sentences
    • register


Elements of Electronic Rhetoric

ENGL 3179/5179 Fall 2014
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