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WhatMakesAMemeRhetoricallySuccessfulPaper

Getting Started

Argument

Memes

A definition of rhetoric
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

Elements of the rhetorical situation in detail
  • immediate occasion
    • exigence
    • issue
  • types of discourse that can be used to address the situation
    • judicial - to make judgements on the past
    • deliberative - to consider for the future
    • epideictic - to praise or blame, celebrate, in the present
  • forum and genre in that forum
  • historical and cultural context in which the immediate occasion exists
    • presuppositions are part of this cultural context that are (more or less) shared by rhetor and listener

Elements of Electronic Rhetoric

ENGL 3179-5179 Fall 2017
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Notes
A meme is not a single artifact but a group of artifacts with shared characteristics of imitation. We are interested in memes as rhetorical artifacts, created in response to a common, shared rhetorical situation that is capped by the meme. p 39

Shifman defines memes and details the shared characteristics - memetic dimensions - she sees operating in them. Then presents an example of how to roughly analyze how those shared characteristics are spread by imitation. Her terms of analysis

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CarliManjorin | ChristineBelgarde | DestinySherman | FrankLaRoque | HannahCook | JeannaToninato | LoriOlivier | RebeccaCarvell | TatumFjelstad |WayneSchmeling | MorganAdmin | PastParticipants

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