(image: http://erhetoric.org/Erhetoric/images/Grad%20School%20Prep%20flyer.png)
GPS2 Flyer, 20 Sep 2017. Presentational enthymeme. An example in shared values, again. Frames using the metaphor of a GPS. Consider the logos at work in the divided arrow; and the ethical argument capped by the silhouette of the corporate tie. I'm not sure what to make of the superscript 2; the dotted wandering lines with arrows; the tension between the split arrow leading up and over, while the list reads down and to a definite ending point; the HUGE map-marker icons indicating workshop times; the non-parallel wording of the workshop topics.

Getting Started

Argument

Memes

A definition of rhetoric
A modest but pragmatic, easy-to-hang-onto definition of rhetoric from Stoner and Perkins:

The art and science of creating and analyzing "messages that rely on verbal and nonverbal symbols that more or less intentionally influence social attitudes, values, beliefs, and actions." (6)

Elements of the rhetorical situation in detail
  • immediate occasion
    • exigence
    • issue
  • types of discourse that can be used to address the situatin
    • judicial - to make judgements on the past
    • deliberative - to consider for the future
    • epideictic - to praise or blame, celebrate, in the present
  • forum and genre in that forum
  • historical and cultural context in which the immediate occasion exists
    • presuppositions are part of this cultural context that are (more or less) shared by rhetor and listener

Elements of Electronic Rhetoric

ENGL 3179-5179 Fall 2017
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